This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 880,000 of the country's best book readers. The e-blast went to 880,440 customers of 260 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, December 25. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the November pre-order e-blast, see this one from Moore Books, Havertown, Pa.
The titles highlighted in the pre-order e-blast were:
We Do Not Part by Han Kang (Hogarth)
The Heart of Winter by Jonathan Evison (Dutton)
Three Wild Dogs (and the Truth) by Markus Zusak (Harper)
The Life of Herod the Great by Zora Neal Hurston (Amistad)
Mothers and Sons by Adam Haslett (Little, Brown)
Death of the Author by Nnedi Okorafor (Morrow)
Babylonia by Costanza Casati (Sourcebooks)
Dare I Say It: Everything I Wish I'd Known about Menopause by Naomi Watts (Crown)
Head Cases by John McMahon (Minotaur)
A Dangerous Idea: The Scopes Trial, the Original Fight over Science in Schools by Debbie Levy (Bloomsbury)
So Let Them Burn by Cole Kamilah (Little, Brown Books for Young Readers)