Folklore Bookshop opened earlier this fall at 49 North 200 West #101 in Midway, Utah. The Daily Universe reported that owners Lindsey Leavitt, Audrey Lind, and Alison Russel "have been working on opening the bookshop for the past two years."
A YA fiction author, Leavitt said the store is a combination of all of their skills. Lind is a librarian at Wasatch High School, and Russel has retail experience.
Leavitt described the bookstore as Taylor Swift "coded." The Daily Universe noted that the shop has a ''Tortured Poets Department," featuring a restored Royal typewriter that is the same model as the one Taylor Swift uses in her "Fortnight" music video. The corner also features a bookshelf full of literary works that Swift has alluded to in her songs. There is also a small Taylor Swift books display.
The bookshop's name has more to do with the word's definition than the fact that it is the title of Swift's eighth album, according to Leavitt. A folklore display table on the sales floor changes themes each month.
Folklore Bookshop "is a general-interest independent bookstore that aims to meet the community's needs," the Daily Universe wrote, adding that Leavitt does not worry about a book just being a bestseller when choosing stock. The store also sells books, stickers, small gifts, and more.