Independent Publishers Caucus Launches Indie Press Month Bookstore Display Contest, Social Media Campaign

For the second year in a row, the Independent Publishers Caucus (IPC) is celebrating Indie Press Month this March. IPC will do so with a bookstore display contest and social media campaign that feature promotional titles from IPC member presses.

Through the Indie-to-Indie program, a partnership co-facilitated by the Independent Bookseller and sponsored by Bookshop.org and Shelf Awareness, IPC will award $500 to the winning bookstore display. Additionally, the first five bookstores to create a social media post of their display will receive $50 in co-op funds.

All participating bookstores will be able to download social media and in-store marketing assets, and the full list of stores will be featured in the press campaign and on the IPC website. Additionally, bookstores attending Winter Institute will receive a bundle of Indie Press Month bookmarks.

Sign-ups will be accepted until February 26, the final day of Winter Institute. Full contest guidelines are available on the sign-up page. Winners and runners-up of the display contest will be announced in Shelf Awareness on March 25.

Marketing assets are also available for press use. Additional information is available on the Indie Press Month website.

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