This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 870,000 of the country's best book readers. The e-blast went to 877,645 customers of 259 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, February 26. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the January pre-order e-blast, see this one from Roebling Books & Coffee, Covington & Newport, Ky.
The titles highlighted in the pre-order e-blast were:
Sunrise on the Reaping by Suzanne Collins (Scholastic)
Everything Is Tuberculosis (Signed Edition): The History and Persistence of Our Deadliest Infection by John Green (Crash Course Books/Penguin Young Readers)
When the Moon Hits Your Eye by John Scalzi (Tor)
Dream Count by Chimananda Ngozi Adichie (Knopf)
Twist by Colum McCann (Random House)
Kills Well with Others by Deanna Raybourn (Berkley)
This Book Will Bury Me by Ashley Winstead (Sourcebooks)
Elphie (Deluxe Limited Edition): A Wicked Childhood by Gregory Maguire (Morrow)
33 Place Brugmann by Alice Austen (Grove)
Count My Lies by Sophie Stava (Scout)
They Bloom at Night by Trang Thanh Tran (Bloomsbury)