This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 870,000 of the country's best book readers. The e-blast went to 876,574 customers of 259 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, March 25. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the February pre-order e-blast, see this one from Tea Olive Books + Vintage, Griffin, Ga.
The titles highlighted in the pre-order e-blast were:
When the Harvest Comes by Denne Michele Norris (Random House)
Great Big Beautiful Life by Emily Henry (Berkley)
25 Alive: The Most Emotional Women's Murder Club Ever by James Patterson and Maxine Paetro (Little, Brown)
The Perfect Divorce by Jeneva Rose (Blackstone)
The Next Day: Transitions, Change, and Moving Forward by Melinda French Gates (Flatiron)
Matriarch: A Memoir by Tina Knowles (One World)
Zeal by Morgan Jerkins (Harper)
Vanishing World by Sayaka Murata (Grove)
Your Pasta Sucks: A Cookbook by Matteo Lane (Chronicle)
Banned Together: Our Fight for Readers' Rights by Ashley Hope Pérez and Debbie Fong (Holiday House)
Till Death by Kellan McDaniel (MTV Books)