This past week, Shelf Awareness sent our new Kids & YA Pre-Order E-Blast to more than 190,000 of the country's best book readers. The e-blast went to 190,432 customers of 31 participating independent bookstores.
The mailing features four upcoming titles selected by Shelf Awareness editors and three advertised titles, one of which is a sponsored feature. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the second Wednesday of each month; the next will go out on Wednesday, April 9. This is a free service for indies. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
Ad spots are also available in the Kids & YA Pre-Order E-Blast. For more information contact sales@shelf-awareness.com for details.
For a sample of the March Kids & YA Pre-Order E-Blast, see this one from Mavey Books, Ardmore, Pa.
The titles highlighted in the pre-order e-blast were:
The Cartoonists Club by Raina Telgemeier and Scott McCloud (Graphix/Scholastic)
Are You a Friend of Dorothy: The True Story of an Imaginary Woman and the Real People She Helped by Kyle Lukoff, illustrated by Levi Hastings (S&S Books for Young Readers)
On Again, Awkward Again by Erin Entrada Kelly and Kwame Mbalia (Amulet/Abrams)
The Trouble with Heroes by Kate Messner (Bloomsbury)