The Shelf Awareness Golden Vik Award Winner for 2024

Makenna Sidle with her assistant Mika

Congratulations to Makenna Sidle, manager paid advertising and ad ops, Random House Publishing Group, for creating the most clicked-on ad of 2024 with Shelf Awareness. Sidle is shown holding both her assistant Mika and the Golden Vik award. Mika was very curious about the award, which is not chewy and was awarded for Makenna's e-blast for the Clarkson Potter Holiday Giveaway. The ad was the most clicked on from a pool of thousands of ads last year. 

Would you like to have the most-clicked ad of 2025 and win the Golden Vik for you and your company? Reach out to sales@shelf-awareness.com and Matt and Jess will help you with your dream! To view our roundup of the best ads of 2024, click here.

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