A romance bookstore called In Bloom Bookery opened earlier this month in Temecula, Calif., Patch.com reported.
In Bloom, located at 42031 Main St., Suite #C, carries an assortment of romance titles representing plenty of sub-genres, along with a variety of book-related merchandise. The bookstore hosts game nights every Thursday, as well as book club and writing group meetings.
The bookstore's official opening in mid-March, owner Katie Mullin told Patch, was a resounding success, with customers lining up outside and some of the store's most popular sections getting completely cleared out.
"The grand opening was incredibly emotional for me, as I wasn't expecting that huge turnout," said Mullin, who has dreamed of opening her own bookstore since working at a Borders Books & Music store years ago. "We had such a long line. I was worried about people getting dehydrated or sunburned, so we bought and passed out sunscreen and water to those waiting to come in. Customers waited and came inside and shopped the shelves."