This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 940,000 of the country's best book readers. The e-blast went to 944,439 customers of 265 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, April 30. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the March pre-order e-blast, see this one from Anderson's Bookshops, Naperville, Ill.
The titles highlighted in the pre-order e-blast were:
The Emperor of Gladness by Ocean Vuong (Penguin Press)
My Name Is Emilia del Valle by Isabel Allende (Ballantine)
Fever Beach by Carl Hiaasen (Knopf)
Run for the Hills by Kevin Wilson (Ecco)
Never Flinch by Stephen King (Scribner)
Old School Indian by Aaron John Curtis (Zando/Hillman Grad Books)
Hidden Nature by Nora Roberts (St. Martin's)
Harmattan Season by Tochi Onyebuchi (Tor)
My Friends by Fredrik Backman (Atria)
Chaos King (Infinity Alchemist #2) by Kacen Callender (Tor Teen)
Fearless (The Powerless Trilogy #3) by Lauren Roberts (Simon & Schuster Books for Young Readers)