Petals & Pages, a flower shop and bookstore, opened earlier this month in Custer, S.Dak, KOTA reported.
The bookstore emerged out of a nearly 40-year-old business called Jenny's Floral, which Petals & Pages owner Carrie Moore purchased in 2022. Moore has moved, renamed, and expanded the business; it now resides at 21 N. Fourth St. and carries bouquets, gifts and decor items, along with new and used books. Moore also hosts floral classes, which is something Jenny's Floral has done for a long time.
Moore, who has been a florist for nearly a decade, told KOTA that before working at Jenny's, she was a regular customer who often hung out at the shop. The owner "was going on a trip, and she said, 'Hey, if you wouldn't mind working for me for the summer, get you trained so you can be here while I go on this trip that would be great.' I ended up just really liking it," Moore recalled.
She decided to add books because she felt that the community needed a bookstore, and "being able to bring that to Custer and my customers makes me feel really good."