The Underground Yarn & Book Shop will be opening soon at 223 W. Caracas Ave. in Hershey, Pa., and has launched a $15,000 Kickstarter campaign to help with renovation, coffee supplies, wool to dye, and new book inventory. According to the fundraising site, the business was founded by Kayla Mini, "an independent yarn dyer, dreamer and creative," and Eric Mizak, a bookseller and avid reader.
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Owners Kayla Mini and Eric Mizak show off their new logo. |
"The concept for this operation came upon our first meeting (a blind date, mind you) and together the conversation hasn't stopped," they noted. "Now we are putting all of our ideas into action! We both prioritize the importance of community that crafting and books bring to humanity. Our values lie in hospitality, connection, and learning new things from one another. Our mission is to bring fiber and books to the Hershey area."
Part of their focus will be "bringing in merchandise that is more 'off-the-beaten-path' into our store. It's underground, not mainstream. You will find our collection of new books won't be from large publishing houses. We'd prefer to work with indie publishing houses, supporting their stories with diverse voices. We also will be carrying yarn suppliers that are not found in other local yarn shops, ensuring that you get unique and exquisite options for your next cast-on!"
In an Instagram post this week, the co-owners noted: "It's the reveal of our official Underground logo! We couldn't be more in love as this design truly and artistically captures who we are; just wait until you see the color scheme! We can't wait to welcome you to The Underground. Construction is still in the works but soon painting and bookshelf building and yarn sorting will commence!"