This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 895,000 of the country's best book readers. The e-blast went to 897,576 customers of 273 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, August 27. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the July pre-order e-blast, see this one from Mystery Lovers Bookshop, Oakmont, Pa.
The titles highlighted in the pre-order e-blast were:
All the Way to the River: Love, Loss, and Liberation by Elizabeth Gilbert (Riverhead)
Replaceable You: Adventures in Human Anatomy by Mary Roach (W.W. Norton)
Mother Mary Comes to Me by Arundhati Roy (Scribner)
Circle of Days by Ken Follett (Grand Central)
The Wilderness by Angela Flournoy (Mariner)
Book of Sheen: A Memoir by Charlie Sheen (Gallery)
The Secret of Secrets by Dan Brown (Doubleday)
The Academy by Elin Hilderbrand (Little, Brown)
Pitcher Perfect by Bailey by Tessa Bailey (Avon)
Invisible Parade by Leigh Bardugo and John Picacio (Little, Brown Books for Young Readers)
True and Lucky Life of a Turtle by Sy Montgomery and Matt Patterson (Clarion)
