This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 913,000 of the country's best book readers. The e-blast went to 913,809 customers of 275 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, November 26. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the October pre-order e-blast, see this one from tbr books and tea, Baton Rouge, La.
The titles highlighted in the pre-order e-blast were:
Everybody Wants to Rule the World by Ace Atkins (Morrow)
The Last Days of Marilyn Monroe by James Patterson and Imogen Edwards-Jone (Little, Brown)
House of Day, House of Night by Olga Tokarczuk (Riverhead)
A Long Game: Notes on Writing Fiction by Elizabeth McCracken (Ecco)
Tailored Realities by Brandon Sanderson (Tor)
The Heir Apparent by Rebecca Armitage (Cardinal/Grand Central)
The Award by Matthew Pearl (Harper)
Pendergast by Douglas Preston and Lincoln Child (Grand Central)
The Bodyguard Affair by Amy Lea (Berkley)
Eternal Ruin by Tigest Girma (Little, Brown BFYR)
Better in Black: Ten Stories of Shadowhunter Romance by Cassandra Clare (Knopf BFYR)