Amasia Entertainment has acquired franchise rights to The Complete Idiot's Guide book series from Penguin Random House and DK's Alpha Books, Deadline reported, adding that after 32 years of teaching readers to DIY, the brand "is primed for a multimedia franchise."
The deal includes scripted and unscripted film, television, streaming, podcast, and ancillary rights for The Complete Idiot's Guide. The books have sold more than 95 million copies worldwide and been translated into 75 languages.
"We're excited to be developing this incredible brand across traditional, streaming and social media platforms, and look forward to working with our friends at Alpha Books/Penguin Random House," said Amasia co-founder Michael Helfant.
Co-founder Bradley Gallo added: "For us, the options for developing the Complete Idiot's Guide brand are endless. There's an opportunity here for writers, directors, creators and artists to put their spin on a household name, and we're thrilled to foster that collaboration."