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| At Book House of Stuyvesant Plaza, Albany, N.Y. | |
While Small Business Saturday and Indies First attract most of the independent bookstore attention during Thanksgiving Weekend, the festivities are unofficially launched on Black Friday, with Plaid Friday gradually stealing some of the bookselling thunder in recent years.
Indies getting into the Black Friday spirit included An Unlikely Story, Plainfield, Mass. ("Preparing for battle (Black Friday)."); It's Romance Bookshop & Emporium, Coos Bay, Ore. ("IT'S GO TIME BESTIES!!! Black Friday is happening NOW!"); and Thank You Books, Birmingham, Ala. ("A bustling Black Friday winding down, but not over yet! Come enjoy a bev while you browse.").
But Plaid Friday really got booksellers into a warm, cozy, and holiday reading mood:
Bookshop Santa Cruz, Santa Cruz, Calif.: "We're so excited and proud to participate in Plaid Friday this year! Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and enjoyable alternative to the big box store 'Black Friday' consumer frenzy. Also, it’s a way to show your support for your local economy and commitment to the Choose Indie Local movement."
Chapter2 Books, Hudson, Wis.: "Our #cozy BackRoom Vintage & Chapter2 crew are ready to welcome you for #plaidfriday!"
Round Table Bookstore, Topeka, Kan.: "Come see us for Plaid Friday!"
The Book Tavern, Augusta, Ga.: "Thanks to all who have made this weekend so much fun already! Plaid Friday is still going strong, and we have much more fun in store for y’all. Be sure to join us for Small Business Saturday to continue the gaiety."
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| At Brazos Bookstore | |
Brazos Bookstore, Houston, Tex: "Happy Plaid Friday! We’re here until 6, and today’s weather is perfect to throw on your coziest plaid and show your support for local small businesses like ours."
Bear Pond Books, Montpelier, Vt.: "Happy Flannel Friday y'all! Come on down and enjoy 20% off all new cookbooks."
Paper Pages Bookstore, Crescent, Okla: "It's time for our 3rd annual Plaid Friday Sale.... Dress up in as much plaid as you can--the more plaid you have on the bigger the discount! So pull out your plaid hat, tie, shirt, socks, pants and tie, earrings, headband, and come see us."