HEA Book Boutique, a romance-focused bookshop, will host a ribbon-cutting today, January 9, and a grand re-opening celebration on January 10 in its new location at 588 Boyson Road NE, #116, Cedar Rapids, Iowa. The event will feature a book signing, swag bags, and giveaways. Owner and self-described "Chief Book Babe" Jenn Draper launched HEA Book Boutique in 2023 as a pop-up, but quickly moved into a physical storefront in Marion, Iowa.
"The romance bookstore trend has skyrocketed in the last two years nationwide, and we've seen that popularity here in Iowa," said Draper. "This expansion is a true testament to the loyal and tight-knit community of readers we're building. The new location will almost double our space, and provide opportunities to offer more events, author visits and even some new products."
In a Facebook post earlier this week, Draper wrote: "In just a few days, HEA Book Boutique re-opens to the public! We can't wait to show you the new store! We have big plans for 2026 and this new storefront is just the beginning! We hope when you step inside, you feel the love, community and camaraderie that we have felt during this entire journey. We hope you find new authors, amazing reads, and fun goodies galore. And that you join us for book clubs, special events and more. See you Saturday, babes, boys & badasses!"