AAP Sales: 1.9% Gain in November, Continuing Positive Trend

Total net book sales in November in the U.S. rose 1.9%, to $1.187 billion, compared to November 2024, representing sales of 1,324 publishers and distributed clients as reported to the Association of American Publishers. For the year to date, net book sales rose 0.5%, to $13.6 billion. The November gains follow gains in October and September, which were the first gain in book sales since March.

In November, trade book sales were up 3.1%, to $971.9 million, while year to date, trade book sales are down 1.7% to $8.94 billion. Among categories with sales jumps in November were adult, children's/YA, university press, and religious hardcovers.

Adult book net revenue rose 4.6%, with fiction increasing 7.4% and nonfiction down 7.7%. Children's/YA net revenue dropped 4.7%, with fiction down 6.7% and nonfiction up 5%.

In terms of format, in November trade hardcover sales rose 7.3%, to $422.7 million, paperbacks dropped 1.9%, to $294.5 million, mass market dropped 66.5%, to $3.9 million, and special bindings rose 9%, to $27.7 million. E-book revenues rose 2.1%, to $86.9 million, digital audio rose 15.8%, to $107.6 million, and physical audio fell 41.9%, to $500,000.

Sales by category for November 25:

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