Judging by the Cover, Fresno, Calif., Launches Crowdfunding Campaign

Judging by the Cover: A Bookstore, in Fresno, Calif., has launched a GoFundMe campaign to help with its upcoming move to a new location. 

Ashley and Carlos Mireles-Guerrero

The campaign is looking to raise $4,000, and has so far raised about $2,500; funds will go toward moving costs, inventory, new signage, building out the space, adding a part-time staff member, and assorted operating expenses.

The bookstore, which centers BIPOC, LGBTQ+, and small press literature, will be moving from its current home in Fresno's Chinatown to a new space in the Tower District. Its new space will allow the bookstore to host larger events, increase access to diverse books and programming, and expand its role as a welcoming community space.

Ashley and Carlos Mireles-Guerrero founded Judging by the Cover as an online and pop-up store in 2023 before opening a bricks-and-mortar store in October 2024. Along the way the store received support from BincTank as well as grants from the Fresno Area Hispanic Foundation and Chinatown Foundation. 

"Judging by the Cover was created to make books and community events accessible to everyone in Fresno," Ashley Mireles-Guerrero said. "This move is a chance to grow our reach, deepen our partnerships, and keep building a space where everyone feels welcome and seen."

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