"I live in between our two stores, so I can't tell you how often I will be walking down the street and a parent with a child will be like, 'This is the lady who owns the bookstore!'
"I absolutely love being the bookstore lady. Like, I love giving dogs treats and flirting with other people's babies and giving recommendations. It does feel like you're imprinting on these people. My husband and I have built something that children are going to remember, and that feels so meaningful."
--Emma Straub, co-owner of Books Are Magic in Brooklyn, N.Y., and author most recently of American Fantasy (Riverhead), in a q&a with Reader's Digest