At HarperCollins, Stephanie Fryling has been named president of sales, leading the U.S. trade sales business across all retail channels, including national accounts, independent bookstores, mass market outlets, and online platforms, as well as distribution partners, effective May 11. Last month, HarperCollins reorganized its sales team into two groups--divisional sales and channel sales--that reported to the interim president of sales.
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| Stephanie Fryling | |
Liate Stehlik, CEO and publisher, U.S. trade, to whom Fryling will report, said, "Stephanie brings a rare combination of dynamic leadership, sharp commercial insight, and a deep understanding of the book market. Her proven ability to identify growth opportunities, build strong partnerships, and lead teams through change makes her exceptionally well suited for this role. We're confident she will propel our sales organization forward and translate bold growth ideas into action."
Most recently, Fryling was senior v-p, adult retail sales at Penguin Random House, where she led adult retail sales teams serving Barnes & Noble, Books-A-Million, and independent bookstores, while overseeing PRH Publisher Services client sales across retail, mass, and online channels. Before joining Penguin Random House, Fryling spent more than a decade at Barnes & Noble, holding several senior leadership roles, including v-p, commercial strategy and category management, and v-p, merchandising, children's books.
Fryling said, "I'm excited to join HarperCollins at such a pivotal moment for the industry. What draws me most is HarperCollins's deep commitment to authors, readers, and the booksellers who bring stories to life every day. At the heart of this business is the idea that behind every sale is a reader discovering something meaningful--and I'm eager to work alongside this team to strengthen those connections, support our publishing, and find new ways to grow together in a rapidly evolving market."