This past week, Shelf Awareness sent our monthly pre-order e-blast to nearly 935,000 of the country's best book readers. The e-blast went to 933,876 customers of 282 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, May 27. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the April pre-order e-blast, see this one from Looker Books, Coatsville, Penn.
The titles highlighted in the pre-order e-blast were:
Whistler by Ann Patchett (Harper)
Villa Coco by Andrew Sean Greer (Doubleday)
Land by Maggie O'Farrell (Knopf)
Rasputin Swims the Potomac by Ben Fountain (Flatiron)
Daughters of the Sun and Moon by Lisa See (Scribner)
It Could Have Been Her by Lisa Jewell (Atria)
Contrapposto by Dave Eggers (Knopf)
The Children by Melissa Albert (Morrow)
The Missed Connection by Tia Williams (Grand Central)
