Following its launch as a pop-up store last November, Tomes and Bones Book Co. debuted its new mobile book trailer the weekend before last, the Fairfield Sun Times reported.
Based in Bozeman, Mont., Tomes and Bones carries general-interest titles for all ages as well as a selection of dog treats and other pet items. The new trailer features a mural with owner Heather Ginochio's dog, and customers are welcome to bring their dogs inside.
"Dogs have always been a part of my life, and reading has always been something that I've loved to do," Ginochio told the Fairfield Sun Times. "So I opened the bookmobile with the idea of bringing the dog and the book community together."
Prior to launching Tomes and Bones, Ginochio had a career as a veterinary technician before working for a start-up that did microbiome testing for pets. "My whole life has revolved around dogs," she remarked.
When Tomes and Bones launched last year, Ginochio set up a vendor table wherever she made a pop-up appearance. The trailer debuted Saturday with a launch party at West Paw, a dog treat and toy manufacturer in Bozeman. Going forward, she plans to bring the book trailer to farmers markets and other locations in the city and surrounding area.