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| Brenna Connor | |
Brenna Connor is joining Macmillan as senior director, consumer insights, a new role within the Consumer Insights, Marketing & Analytics (CIMA) team, effective this Monday, June 8. Connor has worked for more than 10 years at Circana, which includes BookScan, in market research and book industry analysis. In recent years, she has spoken at Winter Institute and Children's Institute about market trends, retail insights, and growth strategies.
At Macmillan, Connor will lead Macmillan's Consumer Insights team, helping the company leverage research, data, and market intelligence to inform strategy, identify growth opportunities, and better understand reader behavior. She will report to Kim Lauber, senior v-p, consumer insights, marketing & analytics.