This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 910,000 of the country's best book readers. The e-blast went to 910,076 customers of 280 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, June 24. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the May pre-order e-blast, see this one from Books on the Square, Providence, R.I.
The titles highlighted in the pre-order e-blast were:
Cool Machine by Colson Whitehead (Doubleday)
Ransom by Daniel Silva (Harper)
Men in Love by Irvine Welsh (Pegasus)
A Dark Path by Linda Castillo (Minotaur)
Sea of Charms by Sarah Beth Durst (Bramble)
The Intrigue by Silvia Moreno-Garcia (Del Rey)
Wisdom Corner by David Heska Wanbli Weiden (Ecco)
Dominion by Jean Kwok (Putnam)
Everything Was Beautiful and Nothing Hurt by Ben Reeves (Avid Reader)
