To mark the start today of its Anti-Prime sale, Bookshop.org offers a hilarious video of a Bookshop marketer and lawyer going over possible campaign themes. After some wonderful ideas are shot down for legal reasons, the approved version still resonates: "Bookshop.org is celebrating Anti-Prime Day! There's free shipping on all orders. Every purchase supports local independent bookstores. Support bookstores, not billionaires."
