This past week, Shelf Awareness sent our monthly pre-order e-blast to nearly 950,000 of the country's best book readers. The e-blast went to 947,864 customers of 279 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, August 26. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the July pre-order e-blast, see this one from A New Chapter, Lewisburg, W.Va.
The titles highlighted in the pre-order e-blast were:
American Hagwon by Min Jin Lee (Cardinal)
Hollywood, Ending by John Green (Dutton)
Exit Party by Emily St. John Mandel (Knopf)
Stitched by Eli McCann (Torrey House Press)
Dodge City by Patrick DeWitt (Ecco)
The Strangers by Naomi Alderman (Little, Brown)
Live Laugh Love: The Secret History of White Christian Women and the World They Made by Kristin Kobes Du Mez (Liveright)
Ply by Hernan Diaz (Riverhead)
Actually, Nevermind: Essays by Taylor Tomlinson (Gallery)
Siren by Tomi Adeyemi (Henry Holt Books for Young Readers)
The Velvet Knife by Maureen Johnson (HarperCollins)