Last week, Shelf Awareness sent our monthly pre-order e-blast to more than 920,000 of the country's best book readers. The e-blast went to 920,699 customers of 288 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, October 28. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the September pre-order e-blast, see this one from Ren's Coffeehouse & Books, Blackwood, N.J.
The titles highlighted in the pre-order e-blast were:
A Court of Splintered Harmony by Sarah J. Maas (Bloomsbury)
On the Calculation of Volume (Book V) by Solvej Balle (New Directions)
Whale Harbor by Mary Beth Keane (Scribner)
Take My Word For It by Levar Burton (Random House)
And If I Die Before I Wake by George M. Johnson (FSG)
Public Access Afterworld by Jane Schoenbrun (Hogarth)
Tiger's Mouth by Lucy Tan (Ballantine)
Is It Too Late to Make a Run for It? by Judi Dench (St. Martin's)
Monsters of Ohio by John Scalzi (Tor)
