Last week, Shelf Awareness sent our monthly pre-order e-blast to more than 932,000 of the country's best book readers. The e-blast went to 932,376 customers of 288 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images, and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, November 25. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the October pre-order e-blast, see this one from Lakeside Bookshop in Lake St. Louis, Mo.
The titles highlighted in the pre-order e-blast were:
The Bridge by Colm Tóibín (Scribner)
The Best Journey in the World: An Antarctic Story by Kim Stanley Robinson (Little, Brown)
Chosen Son by Adrienne Young (Saturday Books)
First Ladies' Guide to Murder by Amanda Flower (Kensington)
Call Me Traitor by Everina Maxwell (Tor Books)
To Grieve Is to Carry Another Time by Matthew Salesses (Little, Brown)
Fetal Positions by Carolyn Huynh (Atria)
1,000 Words Left to Live by Gyatei Murasaki (Avocado House)
Primeval and Other Times by Olga Tokarczuk (Riverhead)
House of Forgotten Souls by Cho Kat (Bloomsbury)
Cave Jumpers by Ellie Owens (Entangled)
