The Fictional Fern opened a bricks-and-mortar location last weekend in Merrill, Wis., WJFW reported.
Located at 2801 E. Main St., Suite 5, the Fictional Fern sells new and used titles for all ages, along with a variety of bookish goods and merchandise. Prior to opening the bricks-and-mortar store, the Fictional Fern was a mobile bookstore called Booked.
Owner Jessica Golisch told WJFW that when the store opened for the first time Saturday morning, there was a line of customers waiting outside. Throughout the day she saw customers who had frequented the mobile bookstore as well as brand-new faces.
"A lot of people miss having a bookstore in Merrill," Golisch said. "There hasn't been one in years. And so a lot of people commented that they're so excited to see one back here in Merrill. I think the community really needs that."
Golisch added that when she started the mobile bookstore, she always planned on opening a bricks-and-mortar location, but it came about sooner than she expected. When the "perfect little space" became available, she couldn't pass up the opportunity.
The bookstore is open Thursdays through Sundays.