Noelle Schneider has purchased Daydream Believer Books & Gifts, a bookstore and coffee shop in Lake Mills, Wis., from original owner Jean Lynch, HNG News reported.
Schneider, who officially took over from Lynch earlier this fall, started out as a customer of Daydream Believer before becoming an employee. She was working remotely at the bookstore and coffee shop so often that Lynch eventually "offered to have her pick up some hours," HNG News noted.
Prior to becoming a bookseller, Schneider had a background in graphic design. She called buying the bookstore "perfect." She added: "I'm seeing people again and getting involved in the community."
While she plans to keep the core of the business the same, Schneider said she will host more events, including author readings, storytime sessions, and creative workshops, as well as make some aesthetic and design changes.
Lynch opened Daydream Believer in November 2021. About a year prior to opening she started making pop-up appearances in Lake Mills to gauge the community's interest and was highly encouraged. The bookstore sells titles for all ages and includes a bakery and coffee area.