AAP Sales for First Half of 2013: E-books Slip
In the first half of the year, total net book sales fell 4.5%, to $5.491 billion, compared to the first half of 2012, representing sales of 1,196 publishers and distributed clients as reported to the Association of American Publishers.
Adult e-book sales have slowed considerably in 2013, growing only 4.8% in the first six months of the year and trending downward: they were in negative territory in May and June, off 4.3% and 8.7%, respectively. At the same time, Children's/YA e-books sales fell 45.6% in the period. It's a striking change for a category that had triple-digit growth for several years and was heralded by some as a medium that would take over the book world.
Other than paperbacks, children's/YA had the biggest drops in sales, and mass market and adult paperbacks were off 7.4% and 11.5%, respectively. Adult hardcovers had a gain of 7.4%.
Category |
Sales |
% Change |
University press e-books |
$6.2 million |
50.7% |
Downloaded audio |
$61.6 million |
12.6% |
Adult hardcovers |
$580.7 million |
7.4% |
Religious e-books |
$35.4 million |
5.5% |
Children's/YA paperbacks |
$244.6 million |
5.4% |
University paperbacks |
$21.6 million |
4.8% |
Adult e-books |
$647.7 million |
4.8% |
K-12 |
$1.128 billion |
1.5% |
|
|
|
Religious paperbacks |
$73.8 million |
-0.7% |
Religious hardcovers |
$130.2 million |
-2% |
Physical audiobooks |
$35.2 million |
-3.3% |
University hardcovers |
$19.3 million |
-3.7% |
Professional publishing |
$283.4 million |
-3.8% |
Children's board books |
$20.9 million |
-7.3% |
Mass market |
$184.4 million |
-7.4% |
Adult paperbacks |
$635.1 million |
-11.5% |
Children's/YA hardcovers |
$267.2 million |
-31.5% |
Children's/YA e-books |
$83.7 million |
-45.6% |