NEIBA Spring Forum: A Professional and Personal Report
For this longtime book world reporter, the New England Independent Booksellers Association Spring Forum, held last Wednesday and Thursday in Danvers, Mass., was familiar--a well-run and focused show featuring many wonderful authors and independent booksellers with the added benefit of an emphasis on sidelines--but also unlike any industry gathering I'd ever been to because for the first time I was also there as an author.
First, a show roundup: More than 120 booksellers attended the Spring Forum, which was highlighted by the many authors in attendance, including R.F. Kuang, who was the featured speaker at the Thursday Author Keynote breakfast and whose new novel is Taipei Story, and Isaac Fitzgerald and Namwali Serpell, whose new books are American Rambler and On Morrison, respectively, in conversation at Wednesday's Author Keynote luncheon. Not surprisingly, many more authors were at the author reception late Wednesday afternoon, and, of course, the rep pick session Wednesday afternoon included discussions of highlights of the lists.
The Spring Forum also emphasized sidelines. Trudi Bartow, sales director of the Unemployed Philosophers Guild, long a favorite sidelines company among booksellers, led the session More Than Books: Make Your Sidelines Work Harder. Before an enthusiastic SRO crowd, she pointed out such basics as the ideal price point for a sideline ($19.99); where to place stickers, a very popular category (near the point of sale but not at it since people need time to browse through them); and the most popular sideline (stationery). She was so entertaining and informative that one question from the audience was a simple, "Have you auditioned yet for SNL?" (She wrote about sidelines for Shelf Awareness in January and will do more with us in the future.)
On Thursday, some 30 sidelines vendors exhibited their wares from 11 a.m. to 4 p.m. "We've had nothing but fantastic feedback from the vendors about their piece of the show," said NEIBA executive director Beth Ineson, noting that the sidelines emphasis was "a bookseller request" and was something "everyone seemed to find useful." NEIBA is considering offering more sidelines programming next year.
On the personal side, the Spring Forum marked my first appearance as an author--Left Field Publishing is bringing out my novel Fortune and Glass on September 1. Left Field, which was launched last year by Len Vlahos and Kristen Gilligan, sponsored a coffee break Wednesday afternoon that featured me at a table signing ARCs of the book.
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| Debut author signing an ARC for Casey Robinson of the Silver Unicorn Bookstore, Acton, Mass. | |
So there were several milestones common to authors, but uncommon to me:
ARC First Contact. When I arrived at the show and went to the registration desk, NEIBA staff said that ARCs had arrived and in fact were in three boxes behind the desk. A moment later, I was holding an ARC of my book, the first time I'd seen it. Authors often say the initial sight of an ARC or a finished copy of a book they've worked on so long and so hard is a special moment. That was the case for me.
The Elevator Pitch. Of course, a frequent question was "what's the book about?" I refrained from channeling my late father and saying, "About 400 pages." For the first time I listened to featured authors discuss their books with a new appreciation and attentiveness. In contrast to my attempts, their book descriptions were so polished, concise, and intriguing. Happily I did pick up some pointers.
Signing Language. What to write to people who wanted an inscription in the ARC I handed them? I did a little research at home before the Spring Forum looking at books authors had inscribed to me. Among my favorites:
"Despite the fact that this is a book you didn't buy, I hope it's one you will keep in your collection... P.S. Buy one of my new ones." From the late Olivia Goldsmith in a copy of The First Wives' Club
"A pleasure to sign a book you bought!" From T. Jefferson Parker in Pacific Beat
"It's a crime if you don't read this book--and come on down to Miami. After the storm!" From Edna Buchanan in Contents Under Pressure
"Some good ideas." From Kelly Link in Get in Trouble.
Many authors simply signed their names, but this was often understandable, as with Sophia Loren at the pub party for Sophia Loren's Recipes & Memories.
At the Spring Forum, I tried to be creative, especially with people I knew well, but often wrote simply, "Hope you enjoy this!" My personal favorite was something I decided on in advance. Kate Layte of Papercuts Bookshop, Boston, Mass., was the first in line, so I wrote: "This is the first book I've ever signed as an author." Lucky Kate...
My first signing was unexpectedly memorialized: NEIBA's weekly newsletter, which came out Thursday morning, featured photos from the Spring Forum. The third one showed me signing an ARC for Casey Robinson of the Silver Unicorn Bookstore, Acton, Mass. Wow. Many thanks to Beth Ineson and to Beth Wagner, the photographer! --John Mutter







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Co-owner Hunter Lopez said they opened the store after seeing readers had limited local options to find their favorite genre: "It's pretty crazy. I mean, to see the turnout especially, the smile on my wife's face. I'm a bit of an emotional person, so it tugs on my heart."
Musician and disabilities advocate Gaelynn Lea launched her memoir, It Wasn't Meant to be Perfect (Algonquin Books), at Teatro Zuccone in Duluth, Minn. A conversation with local music promoter Walt Dizzo (l.) and PW Midwest correspondent Claire Kirch (center) preceded a performance by Lea before a packed house. 
"Congratulations to this
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Book you've faked reading:
In the playfully self-referential picture book The Greatest Bedtime Story Ever by author and illustrator Jessie Sima (Not Quite Narwhal; Harriet Gets Carried Away), a friendly yet prideful elf describes to readers how they crafted a literary masterpiece that charmed a grumpy dragon to sleep.