Despite what was "arguably the most challenging year for independent booksellers," 2025 was also "a banner year" for indies, American Booksellers Association CEO Allison Hill said during the organization's annual meeting yesterday.
During the year, 605 new independent bookstores opened, and membership grew 19%, to 3,417 bookstore companies with 3,783 locations. It was the fifth consecutive year that at least 200 new bookstores opened; since Hill became CEO in early 2020, ABA membership has grown 151%. This is a sign, Hill said, of "a healthy ecosystem," and has been marked by diversity. Of the 605 new stores in 2025, 399 were bricks-and-mortar, 77 mobile, 106 popups, and 23 online. Some 13% were opened by people of color.
The majority of ABA members stores had sales increases in 2025, another "obvious sign of health." In addition, almost all publishers that the ABA communicates with regularly said that the indie channel grew for them during the year.
The challenges indies faced in 2025 were myriad, Hill continued, and were both "expected and unexpected." These included rising costs, tariffs, ICE and the National Guard presences in some bookstores' communities, discriminatory laws, the impact of climate change, book bans and challenges, and free speech harassment in many forms, as well as the perennial problems of low margins and "Amazon's monopoly chokehold" on the book world.
About ICE and National Guard invasions of communities, Hill emphasized that beyond the significant emotional, psychological, and moral issues that the often violent actions raise, there are severe negative financial and business effects.
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| Allison Hill at yesterday's ABA Annual Meeting |
But booksellers are resilient, Hill said, and "you all continue to do incredibly important work in your communities and the world." She praised booksellers for their efforts to counter school budget cuts as well as book challenges and bans that aim to deter access to books and to silence trans, LGBTQ, and BIPOC voices and stories. In addition, she praised bookstores for "providing an antidote to the loneliness epidemic."
She emphasized that the ABA team of 41 people works hard to serve the needs of the ever-growing membership ("Our bandwidth was very, very stretched in 2025, but our commitment never wavered"), and thanked the board and staff for their dedication. She encouraged booksellers to use ABA resources and turn to it for help when needed. For example, she noted that the ABA worked "one on one" with several stores having landlord problems, copyright disputes about their names, frivolous lawsuits, and needing help reorganizing debt.
Hill emphasized that a key part of what the association does involves free speech and advocacy, which "has become so much more critical in the last year." She encouraged booksellers to help by writing their representatives and in other ways. She also extolled the ABA's partnership with the League of Women Voters, a way to expand voting.
Hill also provided some historical perspective, observing that in "the very long history of independent bookstores," there have been many periods of disruption and existential threats, but that "the passion and the purpose and innovation and resilience of indie bookstores not only ensures their long-term survival but represents the future that this industry needs and the future that our country needs."
ABA co-vice-president Jake Cumsky-Whitlock of Solid State Books, Washington, D.C., gave the financial report, stating the association's financial state is "sound," with a strong cash position, an investment portfolio of $27 million, and results last year that were ahead of budget. The ABA also met two important benchmarks for associations: having cash reserves equivalent to almost three years (as opposed to one to two years' worth) and spending more than 70% of the budget for programming. (In 2025, 79% of total expenses went to programming.)
Cumsky-Whitlock added that the outlook for 2026 is positive, with expected revenue of more than $9 million and expenses of about $9.7 million. The difference will be made up for with funds from investment earnings. In 2025, the association also invested $700,000 in IndieCommerce 2.0 and a Bookweb.org update.
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Hill opened the Community Forum by addressing some pre-submitted questions related to this year's Winter Institute, particularly the decisions to exclude the press from certain sessions and to not hold an in-person Community Forum.
Regarding the sessions, Hill said they were closed for "privacy and protection reasons." One of those was about ICE, and the concern was that booksellers might not speak freely if they were worried about facing repercussions for being named or quoted in an article. Hill noted that roughly a month later, the ABA did release the panel's slide deck and some takeaways from the discussion on Bookweb.
Another closed session was for BIPOC booksellers, with the idea being that there, too, attendees might not speak freely with press in attendance. Hill emphasized that while the ABA does its best to make events like Winter Institute accessible to press, the organization's "paramount responsibility" is to the protection and privacy of its members.
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| Cynthia Compton, ABA Board president, at yesterday's meeting |
Discussing the lack of an in-person Community Forum, Hill said the decision to remove it from the schedule was a result of member feedback related to the 2024 and 2025 forums. The decision was discussed with the ABA board, with board president Cynthia Compton calling it a "community conversation" between the board and ABA leadership.
Hill reported that most feedback about the lack of a forum has been positive, and when asked if there was any intention to bring the forum back to next year's conference, Hill stressed she was "100% committed" to having the digital Community Forum every year. When it comes to Winter Institute specifically, Hill said the ABA is always looking for "opportunities to create community," but she did not say exactly what form that will take.
Kenny Brechner, owner of Devany Doak & Garrett Booksellers in Farmington, Maine, brought up what he described as a disparity between the ABA's end policies and its bylaws that pertains to Bookshop.org and the 30% affiliate rate ABA members receive. The ends policies, he noted, define regular or core members as stores primarily selling new books, yet he has seen used bookstores join the ABA and receive the 30% affiliate rate on Bookshop. In his view, this "allows for competition against regular members within local economies" and lets used bookstores enjoy the same benefits as new stores without having the same relationships with publishers and distributors and being part of the independent channel.
Compton called the situation nuanced, and shared that about 9% of ABA members identify as selling used merchandise, while more than 30% identify as selling new and used. At the same time, the ABA has seen stores join as used bookstores and add more new books over time, or start out as wholly new and gradually bring in more and more used. Hill said the point would be discussed when the board next reviews the association's ends policies.
On the subject of working to secure better discounts from publishers, Hill said the ABA has "different levers" it can use to potentially get there. Historically, one of those levers was a lawsuit, filed after members brought evidence to the ABA of antitrust violations on the part of publishers. That lever, however, can only be pulled "if there is evidence," and the ABA hasn't seen any sign of "nefarious" activity going on.
A much bigger lever, Hill said, is data. At the moment, indies cannot create a "complete picture" of the channel, and that fact is "hurting us" in conversations with publishers, she explained. Hill and Compton encouraged members to participate in ABACUS, sign up for BATCH, and take advantage of things like Indies First. All of these, Hill said, can help show publishers the value of the indie channel as well the benefit of investing in that channel.
In response to a question about use cases for cutting costs or growing revenue using AI, Hill said she has spent a lot of time talking about best practices with booksellers who are using AI, and the ABA is working on an education series about AI tentatively planned for this summer. She emphasized that this is about assistive AI, not generative AI, and said there might be opportunities for using the former while continuing to champion work made by human beings. --John Mutter & Alex Mutter