Notes: Macmillan and Amazon Find an E-Way
For anyone who was in a coma this past weekend, last Friday, Amazon and Macmillan came to an agreement about sales terms for e-books. Late in the day, Amazon began activating most buy buttons for Macmillan titles, a week after suddenly disappearing them and five days after saying that "ultimately" it would acquiesce to the publisher's request to sell e-books to it on an agency model.
The Times speculated that "Amazon demanded that no other e-book vendors, like Apple, get preferential access to new titles, or any kind of pricing advantages. Amazon may also have negotiated terms into its agreement with the publisher that would allow users of Kindles or Kindle software to lend e-books to each other."
The Wall Street Journal said that "Amazon's new prices are expected to go into effect when [Apple's] iPad goes on sale in March."
Check out the Onion's coverage of the end of the week-long drama.
---
Amazon and other online retailers are asking Congress to override aspects of a 2007 Supreme Court ruling in Leegin Creative Leather Products v. PSKS that "gave manufacturers considerably more leeway to dictate retail prices, once considered a violation of antitrust law, and it set a high legal hurdle for retailers to prove that this is bad for consumers," according to the New York Times. "Ever since that decision, retailers say manufacturers have become increasingly aggressive with one tool in particular: forbidding retailers from advertising their products for anything less than a certain price."
At the end of the story, which mentions a range of products and companies, the Times quoted Scot Wingo, CEO of ChannelAdvisor, which helps retailers sell online, saying that with the agency plan made famous by Macmillan last week, book publishers "are using a different set of levers, and a different vocabulary, to get what they want. But it's the same outcome. Manufacturers are effectively controlling the price that the consumer sees on the Web."
---
FT Press's new FT Press Delivers imprint has been selling short e-titles for "professionals who want quick snippets of advice for $2.99 or less," according to the New York Times. The Elements line, priced by Pearson's FT at $1.99, are 1,000- to 2,000-word versions of published books, while Shorts, priced at $2.99, are original essays that are about 5,000 words long. Some 242 titles are in e-print.
"It's a good idea to be able to provide people with shorter, more expedient, more time-sensitive" content, FT Press publisher Timothy C. Moore, told the Times.
Despite the Leegin ruling, discounting continues: Amazon has priced Elements titles at $1.59 and Shorts at $2.39. So far, B&N.com has kept publisher pricing.
One author said FT Press is not paying advances for the offerings and is giving royalties equivalent to 20% of the publisher's net proceeds from each sale.
---
Two used bookstores in southern California are shuttering.
Equator Books, Venice, Calif., closed yesterday, according to the Los Angeles Times. Opened five and a half years ago, the store featured first editions, signed copies and art books, "the kinds of things that feel a little like luxuries." The store had added a cafe and records.
Wahrenbrock's Book House, San Diego, Calif., founded in 1935, will close at the end of the week, the San Diego Union-Tribune reported. The store once stocked more than 250,000 volumes and was owned for many years by Chuck Valverde. He died in 2008, and his family decided to close the store last year.
---
You might call it an ingenious new twist on a sign of the times.
Vaughn Baber, owner of the Bicentennial Bookshop, Kalamazoo, Mich.,
placed a large "Going Out For Business" sign in front of his store that
"has generated the best foot traffic in its 35-year history," the Gazette reported.
"All
I want is to get them in here," he said, adding that the sign "is
bringing people in who have never been in here and once they come in
and see what we have, we can usually sell them something."
---
Independent bookstores "are still hanging in there--and even finding a new generation of aficionados," according to Tallahassee.com.
"You
get these really brilliant, sensitive kids in," said Christine
Jordan-Ballis, co-owner of Echo Vintage Books and Vinyl, Fort Myers,
Fla. "You see the ones who come in who don't want to read The Catcher in the Rye online. They want to hold it. We're seeing a burst of young collectors."
Don
Poole, co-owner of One for the Books, Cape Coral, observed that people
still want to shop at indies. "They miss the experience of walking into
the bookstore. And we have people every day thank us for being there."
---
This October HCI Books launches Vows, a series in what the company calls "a brand new genre," reality-based romance, a phrase HCI has trademarked. Each Vows title is a true romance, "based on personal interviews with real couples whose love stories read like the best in romantic fiction."
The first title is Hard to Hold by Julie Leto, about a lobbyist in Albany, N.Y., who falls for a reporter who lives in his apartment building. "After all, Anne's hot, his dog likes her, and she's catnip to the senses after she picks a lock faster than Sydney Bristow can disarm a nuke."
---
The American Booksellers Association is hosting a Booksellers Forum Friday, March 12, in Orlando, Fla., in conjunction with the National Association of College Stores annual meeting and Campus Market Expo trade show and the Southern Independent Booksellers Alliance.
On the agenda: ABA CEO Oren Teicher will lead an open forum and discussion of industry issues and COO Len Vlahos will present the education session "Reaching Customers in the 21st Century: A Demo of ABA's IndieCommerce, IndieBound.org, and IndieBound DIY."
To learn more about the Booksellers Forum, check out Bookselling This Week's story. For more about CAMEX, go to camex.org.
---
With the theme "Unleashing Your Publishing Potential," PubWest 2010 is scheduled for November 4-6 in Santa Fe, N.M. Sponsor Publishers Association of the West is seeking proposals for sessions and speakers from industry professionals. Go to pubwest.org or contact executive director Kent Watson at kent@pubwest.org.