With less than a month to go until Thanksgiving, independent booksellers around the country are making plans for Saturday, November 29--which is both Small Business Saturday and Indies First Day--plus the recently launched Upstream. (For more information about the latter two programs, including some publisher holiday order specials, click here.) Booksellers are also looking forward to the holiday selling season.
"We were new and we were still trying to figure out our holiday season," said Hilary Lowe, co-owner of Literati Bookstore in Ann Arbor, Mich., which opened last year and is expanding into new, added space upstairs this fall. "But we knew we wanted to do it this year. We want to make a splash."
Lowe has yet to finalize which authors will be at the store on November 29, but is working with several local authors and illustrators. And although she has not specifically acted upon Daniel Handler's call for the Upstream program, the store already has similar relationships with a variety of local writers and artists. "We try to make sure that they [authors and illustrators] have a long-term relationship with us, whether that's doing a launch event here or telling people to shop here for the holidays," Lowe said. "I think a lot of authors are already doing that. Hopefully Upstream will make sure that that continues."
Tom Lowenburg, co-owner of Octavia Books in New Orleans, La., reported that he was still finalizing authors, but hoped to build off last year's Indies First festivities. "We had eight or nine last year," Lowenburg said. "We might go higher than that--we've already got a pretty good start."
Lowenburg expects the holidays to be "very busy." Despite having one less weekend between Thanksgiving and Christmas than usual, "I think in the long run that's not going to matter that much. Small Business Saturday is the beginning, not the goal. Kind of a way to get the season launched and get it on the right track. To get people thinking about books as a special kind of gift, and about getting them locally."
For Indies First, Andrea Avantaggio, co-owner of Maria's Bookshop in Durango, Colo., plans to have eight authors in the store, including Chuck Greaves (Hush Money) and Scott Graham (Canyon Sacrifice). Last year, the store was unable to "pull it together," Avantaggio said, but looks forward to participating this November. She and her staff are also considering special sales on particular books on Small Business Saturday, but nothing is quite finalized yet.
"It feels like it's going to be a strong one," Avantaggio said, about the holiday season. "We had a really strong summer, and the fall is still going gangbusters. I feel like if my gut is any good, it will be a good season for us."
At Blue Willow Bookshop in Houston, Tex., owner Valerie Koehler has signed up two authors to work at the store for Indies First, and has signed on five authors for Upstream. In addition to the visiting authors, Koehler plans to have some treats, thank yous and giveaways for customers, but does not intend to run any sales.
"In the past I've found that sales really haven't been the draw," Koehler explained. "People love it when they get free things, when they get special attention, but in our store, discounts aren't the big thing."
This October, Koehler said, has been "killer," and she has very high expectations for the holidays. "So far it has not disappointed," she remarked.
On Small Business Saturday, two local authors, Rachel Guido deVries, a poet and children's book author, and Mike McCrobie, a journalist and nonfiction author, will stop at the river's end bookstore in Oswego, N.Y., for Indies First. After that, said co-owner Bill Reilly, an all-female vocal ensemble called Concinnity will perform in store.
"We're totally committed to the concept [of Indies First] and very excited about it," said Reilly. "Last year Frank Cammuso and Laurie Halse Anderson were here. It was hugely successful. We didn't want to go back to the same authors again, and we don't have a tremendous number within easy driving range. So we decided to embrace some very local authors."
Reilly also expects holiday sales to be up. "Right now I'm telling everyone that books are stronger than ever for us. July, August, September and October were all up over last year," he explained. "We're feeling really great about this."
Bookpeople of Moscow in Moscow, Idaho, will host authors "all day long," with N.D. Wilson (The Dragon's Tooth), Daniel Orozco ("Orientation"), Alexandra Teague (Mortal Geography) and Brandon Schrand (Works Cited: An Alphabetical Odyssey of Mayhem and Misbehavior) already confirmed. Last year, Kim Barnes (A Country Called Home) and Robert Wrigley (Anatomy of Melancholy & Other Poems) visited the store, and Carol Spurling, the store's owner, hopes to bring them back again as well. "They had a great time last year," she said.
This will be the third holiday season for Bookpeople of Moscow, and Spurling has high hopes for it. "The second Christmas was busier than the first, and I expect this year to be busier too," she said. "Things have been increasing for us steadily. Our visibility is increasing."
At University Book Store in Seattle, Wash., the Indies First festivities will be a little different: according to Eileen Harte, the store's events coordinator, UBS plans a day full of traditional author events instead of having authors working as booksellers. Kazu Kibuishi, author of the Amulet series, will the start the day off at 11. Then, at noon, the store will host a full YA panel, with six or seven young adult authors. Sherman Alexie will stop by around lunchtime, and a sci-fi panel follows at 2 p.m. The store will finish the day with a launch party for a local author at 4 p.m.
For last year's Indie First Day, many authors acted as booksellers at UBS, and though it was lively, the staff did not get the interactions it wanted. "It was kind of hard to get them all out to mingle with customers," Harte explained. "There were a lot of different personalities--some were less outgoing. We were thinking, this year, let's do a bunch of mini-events. Then it became, let's do big events, all day long."
As far as general holiday sales go, University Book Store is expecting a better season than last year. Said Harte: "We're optimistic. Very, very optimistic." --Alex Mutter
[Editor's note: Shelf Awareness will have more reporting on the holiday season over the next two months.]