Tattered Cover at the Lowenstein Theater: A Review
With a headline "Condensed Cover Doing Just Fine," the Rocky Mountain
News examines how the Tattered Cover's flagship store is faring after
its move in June to the Lowenstein Theater.
"Generally, I think things are going really well," general manager Matt Miller told the paper. "Business is where we had projected it to be. . . . The reaction from customers has been very positive. People seem to be finding us."
During an evening visit, columnist Patti Thorn observed: "With the Tattered Cover's trademark forest green carpet and rustic shelves, the space seemed pleasantly familiar, yet utterly fresh. Now occupying the renovated Lowenstein Theater and retaining charming touches from the historic landmark, the store flows nicely from the small café near the front to the curved ramp in the middle that spirals into the theater's old orchestra pit. There, plush red theater chairs pay homage to the past--and provide great places to lounge.
"Similar nooks and crannies scattered about add to the store's appeal. My favorite: two quaint theater boxes overlooking the selling floor where readers can perch. (Really: Could they be more adorable?)"
She added that the store has "a great vibe. It seemed safe, even at night, was easy to access and best of all, it preserved the welcoming, stay-awhile flavor of the old store."
Among a few complaints: a miscategorized book; crowds during a Sunday afternoon visit that would likely have felt less compact in the larger space on Cherry Creek (the old store had 30,000 square feet of selling space while the new has 24,000); and a diminishment in what Thorn called the "grandeur and distinctiveness that comes with size" (mainly because of the contrast to the Tattered Cover's old four-story space).
"Generally, I think things are going really well," general manager Matt Miller told the paper. "Business is where we had projected it to be. . . . The reaction from customers has been very positive. People seem to be finding us."
During an evening visit, columnist Patti Thorn observed: "With the Tattered Cover's trademark forest green carpet and rustic shelves, the space seemed pleasantly familiar, yet utterly fresh. Now occupying the renovated Lowenstein Theater and retaining charming touches from the historic landmark, the store flows nicely from the small café near the front to the curved ramp in the middle that spirals into the theater's old orchestra pit. There, plush red theater chairs pay homage to the past--and provide great places to lounge.
"Similar nooks and crannies scattered about add to the store's appeal. My favorite: two quaint theater boxes overlooking the selling floor where readers can perch. (Really: Could they be more adorable?)"
She added that the store has "a great vibe. It seemed safe, even at night, was easy to access and best of all, it preserved the welcoming, stay-awhile flavor of the old store."
Among a few complaints: a miscategorized book; crowds during a Sunday afternoon visit that would likely have felt less compact in the larger space on Cherry Creek (the old store had 30,000 square feet of selling space while the new has 24,000); and a diminishment in what Thorn called the "grandeur and distinctiveness that comes with size" (mainly because of the contrast to the Tattered Cover's old four-story space).