Starbucks Adds Mitch Albom to the Menu
Starbucks has chosen Mitch Albom's next book, For One More Day,
as the first book in the program it announced earlier this year to
promote books and movies as it has music, according to a variety of
news reports this morning.
By the author of the longtime bestsellers Tuesdays With Morrie and Five People You Meet in Heaven, For One More Day will be published by Hyperion on September 26, will begin appearing in Starbucks stores October 3 and be sold through the end of the year. Starbucks will sell the book at a discount. The book is about a man's relationship with his late mother.
Albom will do readings at Starbucks in eight cities and be featured in video conversations on Starbucks's Web site. On October 26, the company will organize book discussions at 25 stores across the country and will contribute at least $50,000 to Jumpstart, an early-education and literacy program.
Starbucks has hired the William Morris Agency to find suitable movies and books for the program, which it made public this spring (Shelf Awareness, May 1). Ken Lombard, president of Starbucks Entertainment, told several papers that the company will be selective about choosing media to sell in stores. As he put it to the Seattle Times, "Our customers will never walk into their favorite Starbucks and feel it's been converted into a music store or a video store or, in this case, a bookstore."
Starbucks has regularly sold music CDs. In 2004, it had its biggest success with the Ray Charles album Genius Loves Company, which sold 775,000 copies. Starbucks has sold books but not for some time although the AP said that the company has been "quietly selling the children's classic The Little Engine That Could."
By the author of the longtime bestsellers Tuesdays With Morrie and Five People You Meet in Heaven, For One More Day will be published by Hyperion on September 26, will begin appearing in Starbucks stores October 3 and be sold through the end of the year. Starbucks will sell the book at a discount. The book is about a man's relationship with his late mother.
Albom will do readings at Starbucks in eight cities and be featured in video conversations on Starbucks's Web site. On October 26, the company will organize book discussions at 25 stores across the country and will contribute at least $50,000 to Jumpstart, an early-education and literacy program.
Starbucks has hired the William Morris Agency to find suitable movies and books for the program, which it made public this spring (Shelf Awareness, May 1). Ken Lombard, president of Starbucks Entertainment, told several papers that the company will be selective about choosing media to sell in stores. As he put it to the Seattle Times, "Our customers will never walk into their favorite Starbucks and feel it's been converted into a music store or a video store or, in this case, a bookstore."
Starbucks has regularly sold music CDs. In 2004, it had its biggest success with the Ray Charles album Genius Loves Company, which sold 775,000 copies. Starbucks has sold books but not for some time although the AP said that the company has been "quietly selling the children's classic The Little Engine That Could."