At its Spring meeting, the Northern California Independent Booksellers Association often showcases the work of authors who call the Bay Area home--from global bestsellers like Michael Chabon and Amy Tan to many of regional renown. This year, among the more than 20 authors at the reception were a few budding literary stars from the local publishing industry, including Jerry Thompson of Books Inc., who edited Oakland Noir, an Akashic collection that opens with a short story by his coworker Nick Petrulakis; Michael Carabetta, Chronicle Books' longtime creative director, who wrote and designed Words to Ride By published by none other than Chronicle; and Dick Evans, author of The Mission, Heyday's illustrated history of the neighborhood's murals, who happens to be the dad of Christin Evans, co-owner of the Booksmith, San Francisco.
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Local literary lions and friends: Jerry Thompson, Christin Evans, Dick Evans, Nick Petrulakis, Chronicle Books rep Anna-Lisa Sandstrum and Michael Carabetta. |
The full-day event this past Sunday drew about 170 attendees, up from last year, noted executive director Calvin Crosby. Beyond a closed-door conversation sponsored by the American Booksellers Association and reps offering the picks of their lists, there were educational sessions that included one on the ever-important topic of buying backlist, moderated by Paul Yamazaki, head buyer at City Lights Bookstore in San Francisco, the 21,000-square-foot cultural landmark whose inventory is 80% backlist.
Joining Yamazaki on the panel were buyers from a range of stores in the region. Michael Barnard spoke about the backlist experience at Rakestraw Books, a single store in Danville that is a tenth the size of City Lights and very frontlist-driven. Nikolai Grant discussed buying for Books Inc.'s 11 locations (which include two airport stores). Sheryl Cotleur, head buyer for Copperfield's, talked about its eight locations in Sonoma, Napa and Marin counties. And Leslie Jobson considered the issues from two sides, based on her experience working for 17 years at A Clean Well-Lighted Place for Books before moving to Publishers Group West, where she helps independent publishers assist stores in stocking backlist.
"Backlist is what differentiates your bookstores from Amazon," said Jobson. Also, having staff help shape backlist selection is an empowering rite of passage for many frontline booksellers, she continued. At the same time, technology is making it easier for publishers to assist in backlist buying. "With Edelweiss," she said, "it's easy for us to help you find the backlist that sells for you."
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Backlist buyers panel: (l.-r.) Paul Yamazaki, Sheryl Cotleur, Nikolai Grant, Leslie Jobson and Michael Barnard. |
If you want to learn about backlist, commented Cotleur, "open a new store," which is what she's done twice at Copperfield's: five years ago in San Rafael and last year in Novato. Between the two openings, Copperfield's switched its POS system from WordStock to Basil, which Cotleur said made the second store opening easier to manage, since it allows her to see inventory and sales for all eight Copperfield's locations.
Books Inc., which uses WordStock, relies on individual managers to control backlist buying, Grant said. "It used to be that Books Inc. did 80% backlist restock through Ingram and Baker & Taylor, but now it's more like 50-50 [wholesalers and direct from publishers]," which results in better margins. The closer scrutiny of backlist means that the stores buy fewer copies, which disappoints sales reps. Grant said reps used to balk at orders of single copies, with one even saying, "Why don't you just take the book out back and shoot it."
Yamazaki said that at City Lights, having so much backlist makes the shopping experience a deeper one for customers and "makes us more distinctive in the customer's mind." City Lights customers---many of whom are poetry lovers--are accustomed to looking at single copies of titles all spine-out. "None of us have enough space--even if we all were Powell's," said Yamazaki. It's important, he added, to empower the staff to manage backlist in sections throughout the store, watch things like literary awards to stock backlist, and develop new relationships with publishers.
Another way the NCIBA member stores distinguish themselves is by their support of the winners of its member-voted Books of the Year, which were announced on Sunday and included: for fiction, Homecoming by Yaa Gyasi (Knopf); nonfiction, We Gon' Be Alright by Jeff Chang (Picador); poetry, Dated Emcees by Chinaka Hodge (City Lights); food, The Forest Feast Gatherings by Erin Gleeson (Abrams); regional, The Sea Forager's Guide to the Northern California Coast by Kirk Lombard and illustrated by Leighton Kelly (Heyday); children's picture book, The Airport Book by Lisa Brown (Roaring Brook); middle grade, Cloud and Wallfish by Anne Nesbet (Candlewick); young adult, A Torch Against the Night by Sabaa Tahir (Razorbill); and a special honor for Collected Poems: 1950-2012 by Adrienne Rich (Norton). --Bridget Kinsella