Yesterday marked the sixth annual celebration of Cider Monday, the bricks-and-mortar response to Cyber Monday. It was originally launched by Willard Williams, owner of the Toadstool Bookshops in Keene, Peterborough and Milford, N.H., who said: "Stop in for a free cup, maybe a snack, see some real people and have a good time checking out what's in our stores. It's sure to be a heartwarming experience. We can promise no crashing websites, our 'servers' won't be overloaded and we bet they will even smile at you!" The idea has since caught on nationwide. Here's a sampling of #CiderMonday highlights posted on social media:
Books & Company, Oconomowoc, Wis.: "On this Cider Monday, we are encouraging you to walk away from the computer and into the bookstore for a cup of hot cider and a moment of quiet to browse our shelves and discover a great book for yourself and one for a friend. If you're like us, we cherish these moments when we can meander through the titles to uncover hidden gems."
RJ Julia Booksellers, Madison, Conn.: "Happy #CiderMonday! As a thank you for shopping local, stop by the store and treat yourself to a free cup of hot cider!"
BookBar, Denver, Colo.: "It's Cider Monday! That's right, not Cyber Monday, Cider Monday! Come in and support BookBar today and get a delicious cup of hot cider!"
Avid Bookshop, Athens, Ga.: "Cider Monday instead of Cyber Monday? Sounds good to us! Continue celebrating The Avid Bookshop Bash with us today, and pick up a free cup of hot apple cider while supplies last."
Wheatberry Books, Chillicothe, Ohio: "The sweetest deal on #CyberMonday2018 isn't online, it's in our store. Stop by and get a free cup of locally-produced apple cider from Hirsch Fruit Farm, while supplies last."
Tattered Cover Book Store, Denver, Colo.: "Happy Cider Monday! Stop by a Tattered Cover store for some complimentary hot cider and cookies while you shop."
The Mulberry Bush Bookstore, Parksville, B.C.: "It's Cider Monday! We thank you for choosing to shop locally. Come in today for a complimentary cup of hot apple cider and a cookie."
The Bookworm Omaha, Omaha, Neb.: "We're back for another round of our favorite punny celebration of the season, Cider Monday! Escape the hustle and bustle of scoring the best deals online & come grab a cup of hot apple cider, for free, all day long. No purchase necessary, just a stop at your friendly neighborhood independent book retailer for a spot of delicious fall-in-a-cup."
Legends Bookstore, Cody, Wyo.: "Today is Cider Monday!!! That's not a typo. We'll have hot cider from noon-4 p.m. and 20% off our Holiday Gift Guide books. Our server won't be busy, you won't have to input your credit card info and hope it doesn't get hacked, and you can talk to someone directly for help."
Werner Books, Erie, Pa.: "Take a break from the computer and those online stores and come celebrate Cider Monday with us! We've got cider, cookies, cozy reads, great gift ideas and, best of all, you'll be shopping local. Looking forward to seeing you--we'll have a cup of cider waiting."
Changing Hands Bookstore , Tempe & Phoenix, Ariz., retweeted a post from its First Draft Bar, noting: "Thirsty? Spend part of your #CiderMonday at our @firstdraftbar in Phoenix!"
Dog Ears Books, Northport, Mich.: "Now it's Monday (Nov. 26), but we don't call it 'cyber' Monday here. No, indeed, FORGET CYBER--it is CIDER Monday at 106 Waukazoo Street, and there are cookies to go with the cider, and the featured book today (although our cider is sweet) is Hard Cider by Barbara Stark-Nemon."