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Michael Jacobs |
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Mary McAveney |
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Michael Jacobs, president and CEO of Abrams for the past 19 years, is stepping down from that role and will be succeeded by Mary McAveney, effective November 28. Jacobs will become executive chair of the Abrams board, remain on the board of Abrams & Chronicle Books in the U.K., serve in an advisory capacity to parent company Média-Participations and help in the transition.
McAveney has most recently been chief revenue officer and chief marketing officer at Open Road Integrated Media. Over the course of her extensive career in publishing, McAveney has held positions at Simon & Schuster, Zondervan, and HarperCollins. Thirty years ago she worked at Abrams in marketing and sales, so this move is a return for her. She is the first female CEO in Abrams history.
McAveney said, "Coming back to one's roots evokes very poignant feelings. Michael's leadership of Abrams has set the bar high in the industry for so many years, and I am honored that he chose me to step into this role. I look forward to working with the incredibly dynamic, creative, and smart team at Abrams. Joining the company at a time when they are experiencing such tremendous success, with the prospect of even greater growth ahead, is incredibly exciting."
Jacobs, who before joining Abrams in 2004 held executive positions at Scholastic, Simon & Schuster and Viking Penguin, said, "Leading Abrams has been the culmination of my professional career. In my time here, we have experienced astounding growth in our publishing, our people, and our culture. For more than 70 years we've practiced and honed the Art of Books. Now, having added superb children's books (including the all-time bestselling middle-grade series Diary of a Wimpy Kid), graphic novels and comic arts, and adult narrative nonfiction and fiction to our long-established program of impeccable illustrated books, we have greatly expanded our publishing portfolio.
"Most of all, I'm proud of how our company and its culture have thrived, even in the last few difficult pandemic years. This period has been transformative, and it's been my pleasure and privilege to have worked with the dedicated and passionate people who make this place unique. The next steps in our evolution--both commercially and artistically--are still to be taken, and now is the perfect moment for Mary McAveney to help lead us into this phase of our growth. Along with my talented colleagues here at Abrams, I'm thrilled to welcome her."
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At Open Road, Peter McCarthy, most recently director of consumer insights at Ingram Content Group, will become chief marketing officer, succeeding Mary McAveney, effective today.
In an announcement to staff, Open Road chairman and CEO David Steinberger said that McAveney's "contributions to Open Road are without parallel. She was a key driver in the development of our automated marketing platform, utilizing data science to enable book discovery, leading to unprecedented and dramatic increases in the sales of eBooks. She built an outstanding team across marketing analytics, audience development, content development, design and product development. She was a central architect in the launch of our Ignition service, which doubles the sales of backlist e-books, and which now serves more than 90 publishers, from HarperCollins and Scholastic to Yale University Press and University of Chicago Press, from Grove Atlantic and Europa Editions to Chronicle and, of course, Abrams. Mary also played a key role in the launch of Activation, our new service for marketing frontlist titles in print as well as digital formats. Over the past six years, she helped Open Road deliver growth of 20% annually, an extraordinary accomplishment. We look forward to many years of working closely with Mary in her new role, continuing to build on today's highly successful partnership between Abrams and Open Road."
Concerning Pete McCarthy, Steinberger wrote, "We are adding to Open Road the publishing industry's leading expert at the intersection of search, social, content, e-mail marketing and e-commerce. Earlier in his career, Pete led the marketing innovation team at Random House, with a mandate to anticipate and plan for book marketing's future state. He later founded the digital consultancy, Logical Marketing, advising companies throughout the book industry on digital transformation, and worked closely with Mary and Open Road in developing our marketing technology and strategy. He also co-founded the book analytics and discovery software-as-a-service start-up, OptiQly, which was acquired by Ingram Content Group. At Ingram, he led the consumer insights team. Here at Open Road, Pete inherits a talented team and the industry's only automated data science-driven marketing platform, which markets more than 40,000 e-books every day. Our track record of consistently doubling the sales of backlist e-books in 6-8 weeks is unprecedented, and Pete is the ideal executive to build on our exceptional momentum and take our automated marketing capability to the next level."