Libro.fm Plans International Expansion in July
Libro.fm plans to launch in the U.K., Australian and New Zealand in July and will begin by inviting booksellers in those countries to register as well as join its Audiobook Listening Copy (ALC) program. The ALC program gives booksellers upcoming and new audiobooks to listen to for free on Libro.fm in advance of the international launch.
"In 2022, 29% of new visitors to our website were from outside the U.S., so we know that there are readers all around the world who are eager to support their local bookshops with their audiobook purchases," said Madison Mullen, product manager, Libro.fm. "We have six years of experience working with 12,000-plus booksellers across 2,100 bookstores in the U.S. and Canada, and our highest priority is making sure that Libro.fm is an audiobook service that booksellers around the world will be proud to promote to their customers."
Currently, more than 80% of Libro.fm partner bookstore revenue comes from monthly memberships, though customers can also purchase individual audiobooks. Noting that Amazon's Audible has a subscription model, Libro.fm co-founder and CEO Mark Pearson commented: "We live in a subscription driven world for audiobooks, and also use à la carte offerings to bring new customers to bookshops."
Dan Slevin, CEO of Booksellers NZ, said, "Globally the audiobook business is booming and we're delighted to see an option that will allow local audiobook readers to access content from Aotearoa (and the world) and support their local bookshop at the same time."
Libro.fm's international expansion announcement comes just two days after Bookshop.org said it plans to offer audiobooks and e-books in the U.K. as well as add e-books in the U.S. Bookshop partners with Libro.fm to offer audiobooks in the U.S.