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At Blue Cypress Books, New Orleans, La. |
Early reports about general Thanksgiving holiday sales were positive. The Wall Street Journal said yesterday that "more shoppers visited stores and online spending grew on Black Friday this year compared with last year, according to third-party analytics firms," and that "U.S. retail sales on Black Friday rose 2.5% from last year, according to Mastercard SpendingPulse, which measures sales in stores and online." The National Retail Federation predicts that some 182 million people will shop online and in stores between Thanksgiving and Cyber Monday.
Adobe Analytics said Black Friday online shoppers in the U.S. spent a record $9.8 billion, up 7.5% from a year ago, according to Seeking Alpha. Many shoppers are looking for discounts and flexible payment options; the bestselling categories have been smartwatches, TVs, toys, and gaming. Vivek Pandya, an analyst at Adobe Analytics, commented: "The strong online sales momentum for Black Friday further emphasizes the staying power the major holiday shopping days continue to have."
Bookstores appeared to share in sales momentum on Small Business Saturday, participating in a variety of ways. For example, Valerie Koehler, owner of Blue Willow Bookshop, Houston, Tex., wrote that Small Business Saturday was "a wonderful day of holiday shopping, mystery ARCs, and surprise discounts from our gratitude jar."
Celebrating Small Business Saturday, Cyber Monday, Literacy and Justice Sunday, and Giving Tuesday, Left Bank Books, St. Louis, Mo., offered a Saturday in-store special: a $29.99 Left Banks Books Cozy Treat Pack that included a Left Bank Books mug and tea and chocolate combinations "that go with the perfect cozy read." The store also had signed books and every in-store purchase was entered to win a $10 store gift card.
The Raven Bookstore, Lawrence, Kan., celebrated Small Business Saturday with "the famous Raven Prize wheel," the debut of two new sweatshirt designs, and signings all day with local authors Jenn Bailey, Catherine Browder, Paul A. Thomas, Curtis Marsh, and Rebecca Ozier Schulte.
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Rep. Mike Quigley (r.) at Unabridged Bookstore, with bookseller Owen Keehnen. |
U.S. Representative Mike Quigley (D-Ill.) stopped by Unabridged Bookstore, Chicago, Ill., to help celebrate Small Business Saturday. The store offered 10% off all purchases, free cookies from Sugar Daddy Bakery next door, special deals on kids totes, and the store's new Unabridged coffee mug.
At Eagle Harbor Book Co., Bainbridge Island, Wash., all gift items--cards, gifts, calendars, and journals--were all 15% off on Small Business Saturday.
Similarly, at Gramercy Books, Bexley, Ohio, offered 20% off "literally everything that's not a book or a gift card." That included puzzles, food, candles, bags, mugs, shirts, and more.
Doylestown Bookshop, Doylestown, Pa., featured community guest booksellers, including a borough councilman, author Tiffany Schmidt, and the Element Youth Group; raffles; holiday music with School of Rock Doylestown students; a galley with a purchase of $30 or more; and a bookshop tote bag with a purchase of $100 or more.
Bookends & Beginnings, Evanston, Ill., had "special treats" for customer on what is traditionally its best sales day of the year, including a storytime, specials from 5 to 8 p.m. at the MiniBar, and caroling with the North Shore Harmonizers at 6 p.m.
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The Book and Cover in Chattanooga, Tenn., kicked off #SBS "with a chilly Audiobook Run/Walk--so many great reads from our pals @librofm." |
Libro.fm offered a Shop Small Sale on thousands of audiobooks November 22-27, and many bestsellers were available for $5 or less. Titles included In the Dream House by Carmen Maria Machado, Heaven by Mieko Kawakami, Shuggie Bain by Douglas Stuart, Milkman by Anna Burns, The Holiday Trap by Roan Parrish, The Mountains Sing by Nguyễn Phan Quế Mai, The Stardust Thief by Chelsea Abdullah, Calling for a Blanket Dance by Oscar Hokeah, Opinions by Roxane Gay, Yellowface by R.F. Kuang, A River Enchanted by Rebecca Ross, The Hurting Kind by Ada Limón, Doce cuentos peregrinos by Gabriel García Márquez, Look Both Ways by Jason Reynolds, The Levee by William Kent Krueger, and Shadow Speaker by Nnedi Okorafor.
And beginning Black Friday and continuing through today. Bookshop.org offered free shipping on orders. It's also offering 15% discounts on titles in its Gift Guide through December 18.
Among shoppers was President Joe Biden, who as usual spent the Thanksgiving weekend on the Massachusetts island of Nantucket. On Friday, he went out with the family to have lunch, shop, and mingle "with the Nantucket crowd as the town Christmas tree is lit," the AP reported. After a late lunch, "his first stop" was at Nantucket Bookworks, where First Lady Jill Biden and daughter Ashley were already shopping. "Can't come without going to the bookstore," he said on entering the shop. "We've got a tradition."
The president spent 20 minutes at Nantucket Bookworks and left with a copy of Democracy Awakening: Notes on the State of America by Heather Cox Richardson (Viking), who interviewed him at the White House last year.