#CiderMonday: 'Put Down the Computer. Jeff Bezos Doesn't Need Any More of Your Money'
At Book Passage, Corte Madera, Calif. |
Cider Monday celebrations, held yesterday nationwide, have become more of a complement to indie booksellers' evolving online sales prowess than counter-programming to Cyber Monday's craziness, which had been the initiative's original intent. Willard Williams, who launched Cider Monday in 2013, was co-founder of the Toadstool Bookshops, with stores in Keene and Peterborough (now under new ownership) and the renamed Balin Books ("Cider Monday began with a splash and a few spills 11 years ago among independent stores in New England") in Nashua.
Many indie bookstores across the U.S. were raising a glass of cider to toast the day, including:
Nowhere Bookshop, San Antonio, Tex.: "Put down the computer. Jeff Bezos doesn't need any more of your money. Come celebrate Cider Monday with us instead! We're sipping cider (both regular and hard) and taking books. Come join us!"
Bright Side Bookshop, Flagstaff, Ariz.: "It's Cider Monday! Come in today during business hours and enjoy some free hot cider. Also today: free media mail shipping for online orders in celebration of Cyber Monday!"
Wordsworth Books, Little Rock, Ark. |
The Brewster Book Store, Brewster, Mass.: "We've got cider!! Sure, we've got cyber (and appreciate everyone who shops via our website) but community is at the heart and soul of our business. We are so grateful for your support throughout the year. Whether you are someone who comes in to buy a card, pick up a new paperback release, or do the bulk of your holiday shopping, you are an important part of our community. Please swing by today and enjoy some delicious Carlson's Apple Cider (made in Harvard, MA) on us."
Katy Budget Books, Katy, Tex.: "If you like Cyber Monday, visit Katybooks.com to order new books and gifts. But if you prefer shopping in person, we are having Cider Monday! Hope you'll join us!!"
The Next Page Bookstore & More, Decatur, Ind.: "It's so cozy in here for Cider Monday! Come sip and shop and enjoy our Christmas wonderland. Storewide sale."
At The Next Page, Decatur, Ind. |
Wheatberry Books, Chillicothe, Ohio: "It's Cider Monday! Who needs to shop online when you have cool local shops that give out free cups of Hirsch's Apple Cider? We have sparkling cider this year too in case you're feeling fancy!"
WordsWorth Books, Little Rock, Ark.: "Cider Monday > Cyber Monday. Tomorrow, enjoy 10% off online sales with code CIDER2023 and in-store, have a cup of hot cider with us!"
Roundabout Books, Bend, Ore.: "CIDER Monday! Friends! Instead of Cyber Monday, we invite you to shop online at roundaboutbookshop.com. Spend $50 and save 10% with coupon code CIDER23. If you're out and about, stop by, and let's chat about your favorite book of the year so far. Sip on hot spiced apple cider while you shop! Thank you for shopping local businesses!"
Shades of Pemberley Bookstore, Albertville, Ala.: "It's cider Monday! We are open! If you must shop online check out our Bookshop link."
Books Are Awesome, Parker, Colo.: "Join us Monday 11/27 for #cidermonday and sip hot spiced apple cider while you shop!"
Byrd's Books, Bethel, Conn.: "Did you know that we have Cider (not Ciber) Monday tomorrow? Shop in a store with a real person and get a cider doughnut at the same time!"
At Horizon Books, Cadillac, Mich. |
Horizon Books, Cadillac, Mich.: "It's not a typo! Cider Monday is an initiative to take a bite out of cyber deals and shop indie and local, in person and online!"
Gibson's Bookstore, Concord, N.H.: "Happy Cider Monday! As a thank you for choosing to shop local today, stop in to our Café for a free cup of hot cider!"
Winchester Book Gallery, Winchester, Va.: "In the continued fight against bloated corporations, we bring you Cider Monday! Instead of hunkering down and scrolling for hours on C*ber M*nday, stop by the Book Gallery for free hot cider and a bit of shopping--trust us, it's way more fun."