With Christmas a week away, booksellers from around the U.S. offer their assessment of the holiday shopping season:
In Boulder, Colo., Boulder Book Store is on track to have "one of the strongest years we've had," reported head buyer and co-general manager Arsen Kashkashian. The store entered the holiday season coming off of a strong November, which Kashkashian noted was a little quiet closer to the election but picked up as the month went on. Despite the late start of the season, he and the Boulder Book Store team have not seen much of a difference in shopping patterns compared to past holiday seasons.
Asked about major titles so far, Kashkashian pointed to The Serviceberry by Robin Wall Kimmerer, and remarked that even without the sales from a 750-attendee event with Kimmerer, it would probably still be the store's bestselling book of the season. It has also been the only title that the store has been having trouble keeping in stock, though new orders have been coming in here and there.
James by Percival Everett has been another big title for Boulder Book Store, with around 100 copies sold in December so far; Kashkashian said it was great to see literary fiction moving so well, and "wonderful" to "finally see [Everett] selling." Other big titles include Wind and Truth by Brandon Sanderson and The Wide Wide Sea by Hampton Sides, along with the other books on the top ten list from the New York Times. He added that some older nonfiction titles, including Sapiens by Yuval Noah Harari and The Wager by David Grann, have rather unexpectedly done very well.
Kashkashian also touched on the idea that the election would have a strong negative impact on sales, which he said "hasn't been true for us." Even with the "contentious, news-sucking election season," and publishers perhaps "[shying] away from publishing into the election," sales have been very strong and the bookstore is shaping up to have one of its "two or three stronger years" ever.
On the subject of the late start to Hanukkah, Kashkashian noted that the span between Christmas and early January has "become a very strong stretch for us" in recent years. The late Hanukkah might make that same span "slightly stronger," though he didn't think it would have a major impact. Kashkashian pointed out that when it came to holiday ordering, he used to worry about having enough to make it to Christmas Eve; now he worries if the store "has enough to get to January 5."
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At Books Are Magic in Brooklyn, N.Y., "the season has been going pretty well," reported co-owner Michael Fusco-Straub. With Thanksgiving so late, "it took a while to really get going," but since last weekend, it has "felt like the holidays of yore, and it's been quite lovely."
This year, the store created a holiday gift guide, available digitally and in print, based on the biggest pop albums of the year, such as Brat and The Tortured Poets Department. All Fours by Miranda July, James, The God of the Woods by Liz Moore, Small Things Like These by Claire Keegan, and Orbital by Samantha Harvey are all selling by the "boatloads." To make the store stand out a bit this year, Fusco-Straub said, they've ordered a lot of film and art titles from Idea Books and Mack Books, which have been "flying off the shelves," and he noted that hardcover screenplays from A24 make "such good gifts." The store also created some new merchandise for the holidays that has done very well.
Asked about supply-chain issues, Fusco-Straub said the usual problems have emerged, with delays in turnaround times and various things going out of stock. The key, he said, is to "roll with the punches" by finding as many copies of a hot seller as possible and then pivoting to other titles when they're gone. He also gave a special shout-out to Bookazine, saying that being able to call, talk to a person, and "have them tell me what their shipping schedule is has been so helpful with my reorders."
With Christmas and the start of Hanukkah so close, Fusco-Straub expects this weekend to be "bonkers bananas." He added: "I'm hoping it's a party for everyone who's here and we sell all the books and our customers are happy."
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At Prince Books in Norfolk, Va., the season is "going very well," reported owner Sarah Pishko. The store has been up 15% from November 1 through December 15, though Pishko cautioned that she doesn't like to project how things will wrap up in the end, especially with Hanukkah being so late. She noted too that since upgrading to IndieCommerce 2.0, "website sales have been up a lot."
Pishko remarked that The Serviceberry initially had a slow start for Prince Books but then "flew out," and Pishko finds herself wishing she had ordered more. Sales of Laurie Gilmore's Dream Harbor series seemed to "pop out of nowhere" in September and have continued going well. James and Erik Larson's The Demon of Unrest have both picked up recently, and other strong sellers include Intermezzo by Sally Rooney, The Berry Pickers by Amanda Peters, Never Whistle at Night, edited by Shane Hawk and Theodore C. Van Alst Jr., and Wicked by Gregory Maguire.
Pishko added that she "wasn't sure what to make" of Jordan Peterson's newest book selling well "right out of the gate. For gifts, the "World of" puzzles by Chronicle are doing extremely well.
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Amy Tan signing at Book Passage. |
And in Corte Madera and San Francisco, Calif., the two Book Passage locations have been "packed with shoppers," said co-owner Elaine Petrocelli. The Book Passage team expects this December's sales to be the store's best since 2019, and Petrocelli noted that the bookstore has continued to host events and signings well into December. On Sunday, Book Passage hosted Amy Tan, and with 3,600 copies sold so far, The Backyard Bird Chronicles is the store's bestselling title of 2024.
Other big titles this season include James and Martyr! by Kaveh Akbar, which both happened to be picks for Book Passage's First Edition Club. This month's pick, The Magnificent Ruins by Nayantara Roy, is also doing well, and Petrocelli called it a "handselling dream." Other prominent titles include The Grey Wolf by Louise Penny, The Waiting by Michael Connelly, Every Valley by Charles King, A Walk in the Park by Kevin Fedarko, and Vanishing Treasures by Katherine Rundell. Petrocelli pointed out that while nonfiction books are still selling in general, political books stopped selling after November 5.
The store's biggest gift book is Fashion First by Diane Keaton, with Cher: Part One and Cats of the World by Andrew Marttila and Hannah Shaw also popular. Petrocelli added that the team could "open a store filled with just Taylor Swift books," but strongest right now is Taylor Swift Style by Sarah Chapelle. Among children's titles, strong performers include Perla the Mighty Dog by Isabel Allende (in both English and Spanish), Santa's First Christmas and How Does Santa Go Down the Chimney by Mac Barnett, and Impossible Treasures by Katherine Rundell.
Petrocelli said the store isn't "seeing many supply-chain nightmares this year." Some major publishers have even been more efficient this year than in recent holiday seasons. Looking ahead, Petrocelli hopes the late Hanukkah leads to a surge in after-Christmas sales. She also remarked that customers have been telling the Book Passage team "how much they appreciate us. In these uncertain times, I think people realize that carefully selected books are the best gifts." --Alex Mutter