More Than a Thousand Midnight Release Parties for Onyx Storm
The biggest event for many readers yesterday were the midnight release parties for Onyx Storm by Rebecca Yarros, the third book in the Empyrean series, which has sold more than 6.5 million copies worldwide. The first book in the series was Fourth Wing, published in May 2023. The second book in the series, Iron Flame, released in November 2023, sold more than half a million copies in the first week.
Author Rebecca Yarros (l.) attended the midnight release party at B&N at the Grove in Los Angeles, where she was in conversation with Emily Calandrelli. (photo: Lizzy Mason) |
Yesterday some 1,100 midnight parties were held in the U.S. and Canada, according to publisher Red Tower Books, an imprint of Entangled Publishing, including independents and 633 Barnes & Noble stores, excluding 20 or so that were too small or had mall opening restrictions. (There were also midnight and daytime release parties in the U.K., Australia, New Zealand, and elsewhere.) Most North American parties began two hours before the midnight Eastern release time. Fans were invited to bring certain donation items for the Los Angeles Regional Food Bank to the events, and Yarros and Red Tower Books are donating to five charities for fire relief aid: the American Red Cross, World Central Kitchen, the California Community Foundation, Pasadena Humane, and the Los Angeles Fire Department Foundation.
Yarros herself appeared last night at the release party at Barnes & Noble at the Grove in Los Angeles, the beginning of her seven-city tour. "I'm so excited that Onyx Storm is finally out in the world!" she said. "A release this big is only made possible by the support of the readers. I couldn't do this without them. I'm in awe of the fandom and how much we've grown since Fourth Wing debuted. It's been an incredible ride so far, and I couldn't be more thrilled for what's next!"
Fans at Devonport Bookshop in Tasmania, Australia. |
Onyx Storm's deluxe edition has a two-million-copy first print run, and the title already has received more than a million pre-orders across all formats. The deluxe edition has sprayed edges with stenciled dragons, reminiscent of the dragon-stenciled edges on the first print run of Fourth Wing, which is a collectible now.
Entangled Publishing said it put an extra effort into the manufacturing of the deluxe editions. Stacy Abrams, v-p of operations, said, "Our art and design team is one of the best in the business, and really outdid themselves. We also took extra care to learn from our experiences and reader feedback to ensure these books are as pristine and gorgeous in fans' hands as they were in our imaginations.
"In order to facilitate that, Entangled has developed deeper relationships with our printing partners and secured the special equipment needed to do these designs justice--plus we made the extra investment to digitally print the fabulous edges for the most crisp, incredible look mass production can allow. We also worked closely with our distributor [Macmillan] and retail partners to be as prepared as possible to handle over two million copies."