One of the ongoing features at Shelf Awareness is our "Cool Idea of the Day," highlighting indie booksellers' creativity with their displays, events, promotions, community service, charity work, and much more. There are, of course, lots of cool ideas and only so much room to showcase them.
Which brings me to today's indie adventure. I should preface this by admitting that I'm not the kind of guy who says "cool idea" much in real life, but I do appreciate the concept. Maybe my own version of cool is "good," which might sound a bit understated, but is meant to be the highest level of praise in the tradition of comedians ("That's funny.") and race horse trainers ("That's a nice horse.").
In that spirit, here are some good ideas I noticed recently:
More booksellers are setting aside a shopping day each week for their immunocompromised customers. Pearl Street Books in La Crosse, Wis., is introducing Mask Monday. Owner Beth Hartung told WEAU: "I thought about it. I did a little bit of research. It was an area that I never thought about before. I decided to do it on Mondays just to make it simple so people can remember. I think it feels really isolating if you can't go anywhere.... I'm a community member and that's what community members do for each other. I believe that the heart of what it means to be in a community with other people is to help each other stay safe."
And Maggie Mae's Bookshop, Gresham, Ore., posted: "We're considering a weekly masking day to support our immunocompromised community members and would love your input! Let us know which day would best serve you, your family, and neighbors who would appreciate a safely masked space."
With the tariff battles heating up internationally, Bleak House Books, Honeoye Falls, N.Y., sent "a message of solidarity and support for our friends and neighbors in Canada.... For a bookshop based in the Rochester area, we are closer to Canada than we are to, say, Manhattan. By a lot, actually. Since reopening BHB, we've had folks from Canada make the trek to our bookshop. We've also visited Canada ourselves several times.... Canadians don’t want to see their country become the 51st state, and they don’t want to become Americans. They are fine with the way things are. In fact, what they want more than anything--really, what people the world over want as well--is to be left the f*ck alone."
 |
Douglas Skelton and Sarah Frame |
Bookstore weddings and proposals have also gained in popularity, but the Scotsman reported that Sarah Frame, owner of the Book Nook in Stewarton, Scotland, added a new plot twist by "falling in love with a crime writer whom she wed in a special ceremony in her own boutique store," which was also just named Scotland's Independent Bookshop of the Year in the 2025 British Book Awards. A nice wedding gift indeed.
Highlighting and/or working with other small businesses and services in their community is a longstanding indie bookseller tradition. From WordHaven BookHouse, Sheboygan, Wis.: "This Week's Trans-Friendly Small Business Shout-out goes to Relish in Sheboygan. Jane, Sara, and their team are welcoming, kind, and so positive toward everyone who walks through their doors (and they have a ShopPup, too)! They are also one of our Satellite Partners and have been amazing to work with. Please show them some love!"
And Prologue Bookshop, Columbus, Ohio, noted: "This Must Be The Place is coming to Prologue Bookshop... to distribute naloxone and demonstrate how to properly administer in case of an emergency. @betheplace does great work in overdose prevention across the country at music festivals and locally in Franklin County, reaching people where they're at and giving them tools to save a life. We hope to see you here to help better equip our community with the knowledge and tools we need to keep looking out for each other."
French bookseller Damn Fine Bookstore in Lyon found a way to serve book and film aficionados: "Take 20 book lovers, put them in front of the movie adaptation of a book they read recently, add a bit of coffee and some delicacies and you'll obtain a fantastic amazing ciné book club! What a joy to watch a film all together and dissect the adaptation afterwards, it's the best of time."
"Books: The Greatest Show On Earth": Anderson's Bookshop and Anderson's Toyshop, Naperville, Ill., shared a video of its new storefront window displays, noting: "Step right up to a bookish spectacle at Anderson's Bookshop. Magic, wonder and stories await--come see the show!"
Silent book clubs are popular, as are variations on the theme like Speakeasy After Dark: "Bring your own book, buy a drink, and visit the Phoenix Books [Rutland, Vt.] pop-up, then enjoy two uninterrupted hours of reading. This event will take place at the Speakeasy Cafe... grab a drink, and join us to mingle, or grab a spot and start reading."
I love the "Meet the Press" wall at Exile in Bookville, Chicago, Ill.: "It's that time, the changing out of our Meet The Press wall. So many wonderful small and independent presses to choose from, but this is one that we've been itching to highlight for awhile."
I'm also a sucker for indie gratitude posts to delivery folks. This "Ode to UPS" from Novelette Booksellers, Nashville, Tenn. ("In the meantime here's a bad poem i wrote for our UPS guys, because I have no self control when my brain decides it's doing something stupid.") is definitely a prizewinner, ending with:
UPS you are so very dear
So please have no fear
You can just
leave
the boxes
here