What happened to March Madness? I know it's early in the NCAA college basketball playoffs for both men and women, but even a cursory glance through Shelf Awareness's archives reveals that in previous years I've had enough material to write about the spring rite from a bookseller's perspective many times in this column.
This year, March seems a bit less mad among booksellers on social media. I did see this from Downtown Books, Manteo, N.C.: "It is once again time for MARCH MADNESS! We each entered our top 4 books from the past year into the bracket--now you get to help us crown one winner! Last years was Lessons in Chemistry--which do you think will win this time around? Get ready to vote on our stories in the coming weeks!"
And the Well-Read Moose, Coeur d'Alene, Idaho, is featuring a "Moose Madness Battle of the Books" bracket competition," noting: "Tell us which book you think should win for each pair facing off in the comments!... May the best books win!"
I'm not sure March Madness would have even entered my thoughts this week (it's still early) if other news items hadn't jolted my mind in a sports reading direction.
One was the recent death of legendary sportswriter John Feinstein. His impact as a writer on athletics was significant, though I confess I've only read two or three of his more than 40 books. I wasn't a huge fan, but I can acknowledge greatness in any field.
Another of these moments occurred Monday morning. Rory McIlroy had just won a playoff at the Players Championship, one of the PGA Tour's major (if not quite officially Major) golf tournaments. In his press conference afterward, he attributed at least part of his success this winter to "the conversations I've been having with Bob Rotella." (about the 7:00 minute mark)
A longtime renowned sports psychologist and bestselling author (Golf Is Not a Game of Perfect, The Golfer's Mind), Rotella has worked with many of the best athletes in the world. I first knew him, however, more than 50 years ago when we played on the same college lacrosse team. It was great to learn that Bob, now in his mid-70s, was still being namechecked by one the best golfers in the world.
So, with these prompts, instead of thinking about March Book Madness, I found myself considering sports and reading instead.
I noticed that performance coach Jim Murphy's self-published book, Inner Excellence, will be re-released later this spring by Grand Central Publishing Group, which has also acquired his book The Best Possible Life and plans to publish an Inner Excellence workbook.
How did that happen? Well, as the Associated Press reported, Murphy's book gained mega-attention during the National Football League playoffs in January when Philadelphia Eagles wide receiver A.J. Brown was spotted on the sidelines during the game flipping through the its pages.
"This game is 90% mental and 10% physical for me," Brown later posted on social media. "I bring it to every game and I read it between each drive. I use it to refocus and lock in despite what may transpire in the game good or bad. People tend to create controversy when they don't know the truth."
As somebody who managed to combine playing sports with being an active reader from a young age, I appreciate the promotion of the two worlds as not being mutually exclusive.
I also checked out a piece headlined: "I spent a week reading the books footballers read--this is what I learned." Well, I learned that, while speaking at the Sharjah Book Fair, legendary Liverpool soccer star Mohamed Salah claimed 90% of his success was due to books, "explaining how he had a psychology-themed library with books in both Arabic and English," the Athletic noted, adding that Juan Mata "is such a fan of the Japanese novelist Haruki Murakami that it influenced his decision to join J-League club Vissel Kobe in 2023."
Many of the books cited in the article are, not surprisingly, self-help and motivational titles. Some are better than others, but that can be said of any reader's choices, including mine. Another consideration: "Footballers are used to taking instructions and learning--whether from coaches, physios, nutritionists, agents, and family--and books are just one more input."
The article does point out, however, that not all the books the athletes read "are nakedly educational." Fiction does appear on Premier League players' reading lists, including Harper Lee's To Kill a Mockingbird, Dan Brown's The Da Vinci Code, and Paulo Coelho's The Alchemist.
"To Kill a Mockingbird may seem incongruous but, aside from its obvious artistic and literary merits, one of the key themes for Lee's characters is freedom of choice--not to go along with the prevailing sentiment, but to take control of their own path," the Athletic wrote, noting that the reading habits of these athletes "reveals a vulnerability that makes sense. It is a profession where tiny margins can cause huge waves. In their books, athletes need reassurance of their own agency."
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A.J. Brown's recent reads |
Since March Madness is off to a slow book start, let's end this is with A.J. Brown's recent TwiX post about his reading journey: "Reading has become fun for me and another way I challenge myself to grow on a regular basis. Here are some books that I've read last year and the beginning of this year as well.... I will be talking about whatever book that I'm reading at the moment and I will discuss it and how it impacts me and hopefully I can encourage someone to choose that book and read so that it may help someone in the future."