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| At Innisfree Bookshop |
"Today is all about celebrating you and the indie bookstores that bring happily-ever-afters to your communities every day. From beautifully merchandised romance shelves and staff picks to themed events and heartfelt recommendations, you help readers discover the stories they'll be talking about long after the last page. Happy Bookstore Romance Day! Thank you for championing romance authors, creating welcoming spaces for readers, and proving that some of the best love stories begin in an indie bookstore." --The American Booksellers Association, in a social media post
Saturday, August 15, was Bookstore Romance Day, which is "designed to give independent bookstores an opportunity to celebrate Romance fiction--its books, readers, and writers--and to strengthen the relationships between bookstores and the Romance community." Shelf Awareness featured a preview of the festivities earlier this summer. Here's a sampling of indie bookshops sharing #BookstoreRomanceDay fun on social media:
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| At Sweet Reads Society |
Sweet Reads Society, Newton Falls, Ohio: "BOOKSTORE ROMANCE DAY IS HERE! We're ready for ALLLLL you romance readers today! Come find your next book boyfriend, grab a stuffed cookie, sip on something sweet.... And PLEASE take a photo with your new book boyfriends in front of our wall!"
Parnassus Books, Nashville, Tenn.: "It's the most romantic day of the year! Join us today in store for Bookstore Romance Day, where we have a very lovely storytime, a bouquet bar, a pop-up bracelet shop, and so so so much more!"
Next Chapter Booksellers, St. Paul, Minn.: "Happy Bookstore Romance Day! Presenting our newest coworker! (Thank you, @ashleyndiers for introducing us to him) Help! He needs a shirt! And a name! Stop in today to say hello and help us out!"
Cupboard Maker Books, Enola, Pa.: "A Huge Thank You to Quenby Olson, Author for helping us open our new Embedded Romantasy and Paranormal aisles.... We can now stock over 10,000 new books along with our 100,000 used books. Bookstore Romance Weekend has officially begun! We'll have over 40 authors visiting us this weekend."
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| Booksellers Mayzie, Ellie, and Matt at Unabridged Bookstore, Chicago. |
Bookends: Literature & Libations, Tampa, Fla.: "Dearly beloved we are gathered here today to get through this thing called 'Bookstore Romance Day.' We have an exciting day of festivities lined up for you!"
the river's end bookstore, Oswego, N.Y.: "Happy Bookstore Romance Day! Come fill out our romance trivia sheet and be entered to win this romance basket! PLUS 20% off all romance titles!"
Round Table Bookstore, Topeka, Kan.: "Love and books are in the air today! Celebrate Bookstore Romance Day with us, romance books are buy one get one half off, two golden heart tickets are hidden in the store to win a free book, blind date with a book, and Romance Bingo."
Morgenstern Books, Bloomington, Ind.: "Can we take you on a date? Stop by the store today for a day filled with Romance."
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| At Writer's Block Bookstore |
Writer's Block Bookstore, Winter Park, Fla.: "Happy Bookstore Romance Day from Gabe, Park Ave's favorite UPS delivery guy! This day wouldn't be complete without a TBR from Gabe so make sure you check out our 'Gabe Recommends' book display in-store today!"
Bibliobar, Plano, Tex.: "It's Bookstore Romance Day!!! Stop in for a free cookie with purchase of any book. And don't forget our Words & Wine event with two romance authors tonight."
The Book & Cover, Chattanooga, Tenn.: "It's Bookstore Romance Day! Love is in the air! We're canoodling in corners! Serving up lewks and bewks! We've still got a full afternoon of fun and games--come knock your Saturday out of the park!"
Wesleyan RJ Julia Bookstore, Middletown, Conn.: "Celebrate romance with us! In honor of Bookstore Romance Day, we're showcasing some of our booksellers' favorite romance novels."
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| At Content Bookstore |
Content Bookstore, Northfield, Minn.: "We had a fabulous time at our Bookstore Romance Day book talk this morning!"
The Quill & Candle Bookshop, Longmont, Colo.: "Today, is the day! There's nothing like falling in love with a good book. Come browse our shelves and meet your next book boyfriend or girlfriend that will make you swoon."
Lost & Bound Bookstore, Oklahoma City, Okla.: "We're having the best day!!!"
Raven & Pines Bookstore, Oakhurst, Calif.: "It's Bookstore Romance Day! Giveaways, raffle, photo booth, blind dates. Come on in and find your next great romance novel. See you at the bookstore!"
Books & Books: "Romance is in air. Check our stories for the full lineup of today's festivities in Coral Gables and Coconut Grove [Fla.]."
Elliott Bay Book Co., Seattle, Wash.: "Happy Bookstore Romance Day, Seattle! Come by the store to celebrate!"
Books on 7th Ave., Phoenix, Ariz.: "It's Bookstore Romance Day, and Dorian is here to remind you that you're beautiful and don't need those other hairless cats. But if you're looking for less-feline dream hunks, we have the largest collection of romance novels in Arizona!"
Innisfree Bookshop, Meredith, N.H.: "Bookstore Romance Day is here!... A special thanks to Bookseller Bev for bringing this all together. Love is in the air, at Innisfree Bookshop! #bookstoreromanceday2026"
The Next Chapter, A Romance Bookstore, Clio, Mich.: "Thank you to everyone who stopped out to celebrate romance bookstore day with us today. We truly appreciate all your support."
Square Books, Oxford, Miss.: "Thank you SO MUCH to everyone who came out for #BookstoreRomanceDay2026! We had such a great time with y'all and hope you had as much fun as we did."