Under the stay-at-home order issued in the state of Kansas, Watermark Books & Cafe in Wichita is classified as essential. The state was one of the first in the nation to close schools for the remainder of the year, and store owner Sarah Bagby said she's been working with teachers, parents and other educators.
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Sarah Bagby on Watermark's Book Broadcast. |
The store is doing curbside pickup and web orders, and Bagby and her team are taking orders via e-mail, over the phone, on Facebook and through text messages. They've also been trying to do handselling over the phone, and Bagby added that her customers have responded well to these options.
Watermark's cafe is closed, so 15 of her restaurant staff had to be furloughed, and the bookstore staff has been reduced from 11 to five. She and those who remain on staff are at the store from 9 a.m. to 3 p.m. every day, and "there is not a moment we aren't working with customers." The team enjoys a Friday happy hour, and when people need a morale boost, Bagby has been baking chocolate chip cookies that were prepped for the cafe.
She said she is staying connected with all of her furloughed staff, and she has been aggressive in pursuing grants and loans. Her landlords have been "wonderful," and she is working with all of the store's service providers hopefully to get some relief paying bills. Sales generally have been down around 55%, and Bagby noted that things have been a bit slower this week, so that may change.
Bagby and her staff have only just now been able to focus on virtual events. She'll be attending the ABA's webinar on the subject today and will put together an online event system. The store is doing a major event with Grant Snider for his new book, I Will Judge You by Your Bookshelf, and they've started something called "The Book Broadcast." In it, staff members talk about favorite books and the broadcast is "blasted" on Facebook and Instagram.
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Since closing its doors to the public, Rizzoli Books in New York City has been turning increasingly to its subscription box service, which the store launched late last year but is becoming quite popular now.
Customers can sign up for one of several categories, including interiors and architecture, art and artists, fiction and literature, children's books, cooking and entertaining, fashion, and a mixed box option that samples from across all of the categories. Each month, Rizzoli's booksellers will hand-pick a book for each subscriber based on their preferences and send it in the mail.
At the same time, Rizzoli is taking its events online, including its Sunday Music Aperitivo series. And on Saturdays, the store is hosting readings for adults and children in English and Italian.
Rizzoli booksellers, meanwhile, are available by phone for book consultations.
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Malaprop's Quarantine Conversations. |
Malaprop's Bookstore/Café, Asheville, N.C., has started a YouTube channel that, "for now, is primarily going to be used for in-conversation videos," noted senior buyer and store manager Justin Souther. "Authors, translators and publishers have been calling in via Zoom with me to talk about life in quarantine, their work, and whatever we feel like chatting about. So far, we have two videos, one with Hernan Diaz, Pulitzer finalist for In the Distance, and Scott McClanahan, author of The Sarah Book and Crapalachia."
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In a letter to customers with the subject line "Holy $&*+, we miss you!", Janet Geddis, owner of Avid Bookshop, Athens, Ga., offered an update on the new normal, noting that her booksellers "are doing such an incredible job filling web orders--keep 'em coming (and thanks). You should see the shop. It has morphed from a lovely, browsable bookshop into a magical, Willy-Wonka-esque book factory. In order to maintain a minimum distance of 6' from one another, the full-timers set up computer stations throughout the store. Huge empty boxes (that were once full of book orders) are in the kids' section alongside the boat like so much flotsam and jetsam. The center tables, usually stacked high with books and displays, have been transformed into wrapping and shipping stations. Because we try to doodle on every package we mail out, there are rainbows of markers next to the postal scales. Despite how different it looks in the shop, it still feels like Avid. The energy is usually high, even on tough days, and we are immensely grateful to have gainful employment during this rocky period....
"Much love to y'all. Thank you again for showing us again and again that books matter. That the conversations we have about and because of books are some of of the most important of our lives. That, despite our physical distance and the collective trauma we are suffering through right now, the written word can be a friend, a lifeline, a way to remind us of who we are and who we want to be once we emerge from this lonely time. Take care; we miss you."