"In many ways, it was like we opened a big, expensive pop-up to get through the holidays, and now we're finding our footing," said Karah Rempe, the owner of the Fountain Bookshop, an all-ages bookstore, ice cream shop, and soda fountain that opened in Upper Manhattan in November.
Located at 803 W. 187th St. in Washington Heights, Fountain Bookshop spans about 1,100 square feet across two floors. The first floor contains the soda and ice cream counter, which sits "right where you come in," along with classic and contemporary adult fiction and several categories of nonfiction. The downstairs space, which makes up about two-thirds of the overall square footage, contains the store's children and YA sections along with science fiction and fantasy, mystery and thriller, romance, and graphic novels
Given the neighborhood, Rempe explained, it was always very important to her to have a robust children's section, as the area is full of "young families with young kids." It's almost impossible to walk down the sidewalk, she added, without seeing "a dog or baby or both." Rempe has also made sure to have Spanish-language titles available, and she and her team are "growing that collection every day."
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Karah Rempe |
Within the store's adult fiction offerings, she noted, mystery and thriller, science fiction, and romance are particularly strong. Rempe has a culinary background--she is a pastry chef, and she and her husband, Hugo Pinto, own the restaurant and bakery Dutch Baby, which is just down the street from Fountain Bookshop--and as a result, "cookbooks are important to me."
When it comes to nonbook items, Rempe said about 40% of the store's gift merchandise is sourced from makers throughout New York City and sold on a consignment basis. The remaining portion includes book-related products, puzzles, and games sourced from places like Faire.
Discussing the store's ice cream and soda selection, Rempe said she and her team have been slowly expanding their options since opening, and she called it "shocking" how much ice cream the store has managed to sell in the middle of winter. Ice cream sundaes will be coming in the spring, along with root beer floats, affogatos, cream sodas, cherry sodas, and egg creams. In fact, Rempe said, the most frequent question the store gets is "when are egg creams coming?"
Rempe sources the ice cream from Jane's, a family-owned creamery near Kingston, N.Y. She praised the creamery's "level of pride and quality control," adding that it has a "good amount of vegan flavors." As a pastry chef and someone who loves making ice cream, Rempe initially considered making the ice cream herself, but "some wise people in my life talked me away from that dream."
Rempe does, however, create the syrups for the store's soda fountain herself. While syrups are available from big distributors, the "quality is better" when they are made in-house. "There are certain things we can't compromise on," she said.
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Fountain's downstairs space |
The first events Fountain Bookshop started hosting were storytime sessions; the shop now does two storytimes each week, including bilingual sessions. The first book club meeting took place early this month, and Rempe said she's working to "build out the calendar." While there is limited event space in-store, Rempe can hold larger events at Dutch Baby.
She said the store was lucky in that the neighborhood is full of local authors, from academics to poets to children's authors. When the store opened, Rempe created a form meant to gauge whether local authors would be interested in appearing for events. The response blew her away, with more than 200 people indicating they were interested.
Touching on her professional background, Rempe called books her "first love" and said opening the bookstore was a "full-circle moment." She began her career as an English professor, with an emphasis on American literature, before leaving academia to go to culinary school. She then became a pastry chef, and nearly a decade ago opened Dutch Baby with her husband.
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Fountain's fiction section |
Rempe said she's loved bookstores for years, calling them "calming places" and refuges for her while she was getting her Ph.D. When a retail space opened up very close to Dutch Baby, she felt it was the right time to create a space like that of her own. She wanted a food and beverage component to help diversify the income stream, but decided against a cafe due to the plethora of coffee shops in the area, as well as the proximity to her own bakery and restaurant. From there she decided on the ice cream and soda fountain concept.
Asked about the community's response, Rempe said it's been "really pretty special." Over the summer, while there were construction delays with the storefront and Rempe's husband was prohibited from re-entering the U.S. for three months due to complications with his visa, the community "rallied behind us." Community members helped write letters to congresspeople, and a petition that Rempe thought might garner a few hundred signatures ended up getting thousands. Her husband was able to return at the end of August, and it was a "sprint to get open by November 15."
When Rempe and her team pulled the paper out of the windows and opened the doors for the first time, it happened to coincide with school buses dropping kids off in the neighborhood. It was like the kids had a "homing pigeon instinct" for ice cream, and the store's soft opening proved to be a "deluge from day one." --Alex Mutter